Isuzu joins the Chorley Group family

North West motor business Chorley Group has announced a new partnership with Isuzu becoming part of its new extended pickup dealership network. 

Chorley Group, which now operates twelve franchises across the North West and employ 300 people, confirmed the news that the Isuzu franchise will be based at their Chorley dealership at Ackhurst Road.  

This latest partnership with Chorley Group completes a period of network growth for the Isuzu brand and further extends the offer to Chorley Group customers.  

The Lancashire-based car retailer opened the new Isuzu franchise at the beginning of October and hopes to grow its existing client base with the new range of pick-ups. 

Adam Turner, managing director of Chorley Group, said: “As a multi-brand dealer group, we have vast experience of the way the partnership between a brand, dealership and client works.  

“However, from day one we have been blown away by the simplicity, professionalism, and speed that the Isuzu team have worked with to ensure we can get these products to our client base.’’  

Chorley Group prides itself on its ability to successfully adapt, quickly and effectively to the changing retail environment, remaining responsive to changing customer needs and growing their existing customer base. The new range of pickups with the exciting D-Max has created the foundations for a new period of growth for Chorley Group and is already attracting interest from many customers. 

Chorley Group has exciting plans in store for Isuzu in the coming years and sees the partnership as an integral part of the business, helping it to grow as a company and as a major dealer in the North West of England.  

Adam continued: “From our initial contact on LinkedIn, the Isuzu team have been incredible, enabling us to get the brand up and running in record time. These are very exciting times for Isuzu, and we are proud to be a part of the journey.”  

Celebrating the expansion of the Isuzu pick-up dealership, Chorley Group currently have 16 new Isuzu additions on site at their Chorley dealership which are ready to test drive. 

Photo caption l to r : Robson Broomhead: Assistant Fleet Manager, John Link: Fleet Manager, Emily Naughton: Business Centre Assistant