Interfloor appoints communications specialist Workhouse

Haslingden-based underlay specialist Interfloor has called on fellow Lancashire firm Workhouse to lead its brand strategy and communications.

The company, which manufactures popular brands such as Tredaire, Duralay, Gripperrods and Sonixx brands, is looking to increase its presence in the UK market.

Nicky Jepson, marketing director of Ribble Valley-based creative agency Workhouse, said: "Interfloor are a powerhouse in the sector, with several established brands.

"We’re looking forward to the challenge of taking them to the next level, leaning on our vast experience in the built environment sector."

Lynn Bamber, head of marketing at Interfloor, added: "We’re delighted to have appointed Workhouse to support us on the next stage of our growth journey.

"The team demonstrated a clear understanding of the unique challenges and opportunities within the sector, and we’re looking forward to getting started."