Intellectual property, brands and patents

In association with

Now more than ever, a business’ intangible assets are treated as seriously as its premises, products and people.

However, although bright ideas and strong brands can travel internationally in the social media age, protecting them around the world is often not as straightforward as their owners may expect.

Ultimately, thinking about what you may want to protect, how and where as part of the ideation process is going to be the best way to approach the development of any new brand, product or service. Looking at the wider market to get an idea of what your competitors are up to and the “state of the market” more generally (both by searching relevant IP registration databases and more generally) will give you a better sense of whether or not your brand, product or service is either capable of protection through in its own right or vulnerable to attack from existing market leaders.