Innovative laptop scheme launched by leading Preston digital agency

Magma Digital Ltd, a bespoke software development agency based in Preston, has launched a new initiative to provide all employees with their own state of the art Apple laptop.

The thriving Lancashire based company is proud to be offering employees a choice between the latest MacBook Air or MacBook Pro, which represents a significant investment in the workforce.

Whilst employees will still have their own desktop computers, the purpose of the laptops is to allow employees to free themselves from the confines of their desk and enjoy the latest technology the market has to offer. This will empower staff to be more flexible and innovative in their approaches to work.

Jeremy Coates, managing director of Magma Digita said: “This initiative demonstrates how willing we are to invest in our staff and shows that we are continually committed to developing their skills development.”

Research has shown that such initiatives can boost staff retention and help make companies more innovative. Magma Digital recognises that it is important to offer employees technological excellence and this initiative is part of the company's commitment to providing the best possible working environment for its staff. Magma Digital constantly looks for ways to enhance its offering to both clients and employees, which has resulted this month in the agency being named Downtown Lancashire's 'Employer of the Year' 2013.