ICG nurtures new brand for Huntapac

By ICG

30 Apr 2024

ICG_Huntapac_Brand.jpg.jpg

A farming business that has been part of the Lancashire landscape for more than 80 years has undergone a rebrand to reflect its ever growing offering.

Preston based Huntapac turned to its marketing partner ICG to develop a new look that reflected its heritage while showcasing the business’ evolution into packaging, transportation, delivery and, most recently, its innovative range of vegetable powders, Homeground.

Huntapac has been growing and harvesting vegetables across the UK for over 80 years and the iconic red logo seen on its fleet of trucks is instantly recognisable. 

A nod to its core product, carrots, is featured as a silhouette within the brand name in its signature red which has now been rolled out across Huntapac’s new mobile optimised website. 

Also designed and developed by ICG, the new website features a clean, concise layout in crisp colours that reflect the freshness of Huntapac’s vegetables. 

Illustrated graphic devices including tractor trails are featured throughout the website, further highlighting Huntapac’s homegrown roots. 

The user-friendly navigation menu highlights the business’ range of services and met and exceeded client expectations. 

Simon Couchman, managing director at ICG, said: “Developing the new brand and website for Huntapac was a real labour of love for our team. 

“Having worked with the business for over 10 years and understanding its evolution, we were able to take creative lead on the refresh and everyone is really happy with the results."

Will Hunter, operations director at Huntapac, said: “We are thrilled with our new branding - sticking to our roots and heritage while adding an element of personality.

“I love seeing the new logo out on the road on our trucks and we’re received plenty of positive feedback about our new website!”

Latest news

1

Taste Lancashire Producer Awards 2026 open for applications Taste Lancashire Producers awards

Taste Lancashire Producer Awards 2026 open for applications

15 Sep 2025

2

Stuart Buckley appointed head of sales and account management at Netcentrix Stuart Buckley

Stuart Buckley appointed head of sales and account management at Netcentrix

15 Sep 2025

3

Preston City Council pushes for fair pay Coun Valerie Wise

Preston City Council pushes for fair pay

15 Sep 2025

4

University of Lancashire increases state-of-the-art dentistry teaching facilities New dental facilities at University of Lancashire

University of Lancashire increases state-of-the-art dentistry teaching facilities

15 Sep 2025

5

VARS Technology team up with debt resolution specialists to fight fuel theft David Nichol John Garnett Aydan Jones and Laura Tilley

VARS Technology team up with debt resolution specialists to fight fuel theft

12 Sep 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Sub36 Networking - Follow the signs
Sub36 Deaf Village Social1200
Networking
17 Sep 2025

Sub36 Networking - Follow the signs

The Deaf Village, Blackburn, BB2 5EN

10:00 - 12:00

LBV124 September/October Launch Event
MBP Arc Cinema Preston Opening 205
Networking
18 Sep 2025

LBV124 September/October Launch Event

The Arc Cinema, Preston, PR1 2BL

08:30 - 10:30

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Preston Tech Connection - The Ultimate Tech Quiz!
Preston Tech Connection Sept 25.png.png
LBV Hub Networking
16 Sep 2025 - 16 Sep 2025

Preston Tech Connection - The Ultimate Tech Quiz!

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:00

The Business Network Central & East Lancashire
LBV Hub Networking
17 Sep 2025 - 17 Sep 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Preston Freelancer Meet-Up: September
Sept Freelancer (1).png.png
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Preston Freelancer Meet-Up: September

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation
Chorley Council breakfast event new
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation

Worden Hall, Leyland, PR25 3DH

08:00 - 11:00

Speed Networking with BNI
2.png.png
LBV Hub Networking
24 Sep 2025 - 24 Sep 2025

Speed Networking with BNI

Chorley Football Club, Chorley, PR7 3DU

16:00 - 19:00

The Marketing Meetup IRL: Lancashire - September
TMM Lancashire
LBV Hub Networking
25 Sep 2025 - 25 Sep 2025

The Marketing Meetup IRL: Lancashire - September

Chorley, PR7 2SL

18:00 - 20:00

Making Tax Digital for Income Tax Self Assessment (MTD for ITSA) drop-in day
MTD drop in session.jpg.jpg
LBV Hub Seminars
25 Sep 2025 - 25 Sep 2025

Making Tax Digital for Income Tax Self Assessment (MTD for ITSA) drop-in day

Making Tax Digital for Income Tax Self Assessment (MTD for ITSA) drop-in day, Blackburn, BB1 5QB

10:00 - 16:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin