ICG nurtures new brand for Huntapac

A farming business that has been part of the Lancashire landscape for more than 80 years has undergone a rebrand to reflect its ever growing offering.

Preston based Huntapac turned to its marketing partner ICG to develop a new look that reflected its heritage while showcasing the business’ evolution into packaging, transportation, delivery and, most recently, its innovative range of vegetable powders, Homeground.

Huntapac has been growing and harvesting vegetables across the UK for over 80 years and the iconic red logo seen on its fleet of trucks is instantly recognisable. 

A nod to its core product, carrots, is featured as a silhouette within the brand name in its signature red which has now been rolled out across Huntapac’s new mobile optimised website. 

Also designed and developed by ICG, the new website features a clean, concise layout in crisp colours that reflect the freshness of Huntapac’s vegetables. 

Illustrated graphic devices including tractor trails are featured throughout the website, further highlighting Huntapac’s homegrown roots. 

The user-friendly navigation menu highlights the business’ range of services and met and exceeded client expectations. 

Simon Couchman, managing director at ICG, said: “Developing the new brand and website for Huntapac was a real labour of love for our team. 

“Having worked with the business for over 10 years and understanding its evolution, we were able to take creative lead on the refresh and everyone is really happy with the results."

Will Hunter, operations director at Huntapac, said: “We are thrilled with our new branding - sticking to our roots and heritage while adding an element of personality.

“I love seeing the new logo out on the road on our trucks and we’re received plenty of positive feedback about our new website!”