ICG moves in with Edgefold Homes to build new website

Warrington based housebuilder, Edgefold Homes chose Preston-based strategic marketing agency, ICG to create a new website to showcase their luxury developments. 

With an expanding portfolio across the North West, the team from Edgefold Homes wanted to increase digital presence and reach a wider audience of prospective buyers. 

Designed to be the first port of call for those looking for a new home, the simple and easy to use layout clearly communicates properties in a highly visual way and highlights the many features and benefits of choosing one of their properties.

Dave Mallalieu, ICG’s head of digital, said: “We are delighted with the results of the new website for Edgefold Homes and the entire project was completed by holding virtual meetings during lockdowns and local restrictions. 

“As the number of developments increases, we can adapt the site to add functionality and the fully-managed CMS allows the team to update sales information and availability. 

“With the site now live, Edgefold Homes has access to one of ICG’s bespoke, real-time analytics dashboards, allowing them to view website metrics without the need to delve into Google Analytics.” The strategic marketing agency is set to work on upcoming design projects for Edgefold Homes throughout 2021.