How to get to the top of Google and why it matters

By Sam Fletcher, agency head, Twentyone - Strategic Digital Marketing

With billions of searches every month, Google is overwhelmingly the number one way that consumers find products, services and brands online.

But it’s also worth noting that 90 per cent of searchers won’t look beyond the first page of results. In short, if you’re not listed on Google, and you’re not on the first page, you’re all but invisible in today’s marketplace.

There are two ways to get visible and a ‘page one’ ranking: paid and organic.

A tailored pay-per-click advertising campaign gets you to the top immediately.

It’s cost-effective, because you only pay when a user clicks, calls or follows the link to your website.

There’s no secret formula to making this work, but each of our paid search team is an experienced specialist, so you’d probably need to see their results to believe just how effective they are (email me if you’d like to see some examples.)

The other method is organic, which involves optimising your website in a way that means search engines, Google included, choose to rank it highly.

Search Engine Optimisation, or SEO, doesn’t have a one-size-fits-all solution any more. Every campaign we work on is completely bespoke and supported by our extensive investment into research and development.

Whether you’re looking to get your website seen locally, nationally or even globally, Google is the most effective method of bringing relevant customers your way, and helping you meet your sales targets.So whether you choose the paid-for method, the organic method, or a combination of the two, our team of search engine gurus can help work with you to devise a tailored strategy that will help your business grow.