How to avoid unfair terms in business-to-business contracts

Paul Matthews Jan 23

With business owners facing numerous competing time pressures, it can be very easy to give insufficient attention to the terms of contracts being entered into with other businesses.

Paul Matthews, head of WHN’s corporate and commercial team, provides a guideline to help business owners and commercial suppliers engage in fair and realistic terms of contracts.

Business-to-business (B2B) contracts can come in a variety of different forms. Some may be simple one-off orders for goods or services where standard terms and conditions of one party apply (often known as the ‘small print’).

Others may be in a form prepared specifically to govern the relationship the parties are seeking to establish and are likely to govern the relationship over a longer period. These may well be negotiated and almost certainly will be signed.

CREATING FAIR TERMS FOR BOTH PARTIES

It is all too common with B2B contracts to find terms which are unfairly weighted in favour of one party. An example would be a provision limiting the liability of a supplier to such an extent that it leaves the customer with no meaningful remedy should the supplier fail to comply with its obligations under the contract.

The reasons behind why unfair terms are included in contracts can vary, here are several examples:

  • They may reflect an inequality of bargaining power.
  • The party proposing the terms may have been ‘looking to see what they can get away with’.
  • The party proposing the terms may have given little thought to what the terms say.
  • Time pressures may mean the recipient of the terms may not have read them. Alternatively, they may not have fully understood their implications.

This is potentially a significant issue for both the party proposing the terms and the recipient.

Compared with the position in relation to business to consumer contracts, there are significantly fewer restrictions with B2B contracts on the freedom of the parties to reach such agreement as they choose.

There is certainly no overriding principle of law requiring terms to be objectively fair. Therefore, the recipient of a contract should take care to read it carefully and, if in any doubt, seek expert legal advice as to its nature and effect. It is better to ensure, by negotiation where practical, that the terms of the proposed contract are satisfactory before committing to them.

RULES THAT IMPACT B2B CONTRACTS

There are several very significant rules which impact on the terms of B2B contracts of which a party proposing the terms of a contract needs to be mindful. Failure to do so may lead to provisions being found to be void and the relevant party being worse off than they would have been had they taken a more balanced approach to the relevant provision.

For a party who has agreed to the relevant provision, whether by reason of inequality of bargaining power or failure to appreciate the nature and effect of the provision, these rules may provide some relief in the event of a dispute.

These rules include:

  • If a provision of the contract seeks to exclude or limit the liability of a party, the Unfair Contract Terms Act 1977 may operate to make the relevant provision void or valid only if it passes a test of reasonableness.
     -  For example, provisions seeking to exclude or limit liability for breach of implied terms as to the quality of goods will only be valid if they are reasonable.
     -  Provisions seeking to exclude or limit liability for death or personal injury resulting from negligence or breach of a duty of care or skill are void and provisions seeking to exclude or limit liability for damage to property resulting from negligence or breach of a duty of care or skill will only be valid if reasonable.
     -  It is extremely important that provisions to which these rules apply are very carefully drafted – if a provision infringes these rules, it is likely to end up void – the courts will not generally alter a provision to make it enforceable
  • Penalty clauses are not enforceable. A provision will fall foul of this rule if it imposes liability on a party for breach of an obligation which is out of all proportion to the innocent party’s legitimate interest in enforcing that obligation. Excessive default interest rates and unduly onerous liquidated damages clauses may be capable of being challenged on this basis.

It is also important to bear in mind that the way a court interprets a contract may impact the extent to which the relevant term is enforceable. For example, the court will generally work on the assumption that the parties did not intend to give up their legal rights without clear words. Therefore, general or ambiguous forms of words (e.g. referring simply to ‘any liability’) probably won’t have as wide-ranging effect as hoped by the party seeking to rely on them.

PREPARE AND READ CONTRACTS CAREFULLY

If you are seeking to prepare a contract or terms and conditions of trading, you should ensure that the terms are carefully considered and drafted. Expert legal advice will help minimise the pitfalls described above and reduce the likelihood of them being challenged.

If you receive a contract or terms and conditions of trading from another business, you should ensure you read them carefully and obtain expert legal advice if you do not understand their nature and effect or feel certain terms are unfair or otherwise wrong.

It will generally be far cheaper and easier to review and negotiate the terms before committing yourself to the contract than it will be to challenge a term once you have committed to it. Prevention is better than cure, particularly as there are no guarantees that a particular provision will be capable of successful challenge.

Finally, if you end up in a dispute regarding one of these provisions (whether you are the party seeking to challenge the provision or the party seeking to rely on it), seeking expert legal advice as to how to enforce the relevant provision is very important.

Paul Matthews is head of WHN Solicitors’ corporate and commercial team. He advises clients on a range of corporate and commercial transactions including company and business sales and acquisitions, management buyouts and general commercial contracts. If you are entering into or seeking to prepare B2B contracts and need some legal help, please contact Paul on 0161 761 4611 or email: [email protected]

Enjoyed this? Read more from Woodcocks Haworth & Nuttall Solicitors

Latest news

1

Chamber chief to step down Miranda Barker

Chamber chief to step down

23 Jun 2026

2

Loom Loft makes Growth 100 list Loom Loft team

Loom Loft makes Growth 100 list

23 Jun 2026

3

Green light for Longton homes scheme Story Homes plans

Green light for Longton homes scheme

23 Jun 2026

4

£23m housing scheme to open this summer St Martins Court Lancaster

£23m housing scheme to open this summer

22 Jun 2026

5

Digital future for Preston's iconic phone boxes The phone boxes

Digital future for Preston's iconic phone boxes

22 Jun 2026

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV129 July/August Magazine Networking Event
Nov/Dec Networking Event
Networking
16 Jul 2026

LBV129 July/August Magazine Networking Event

Brysdales, Britannia Buildings Drumhead Road, Chorley, PR6 7BX

16:00 - 18:00

LBV130 September/October Magazine Networking Event
Jan/Feb Networking Event - Entrance
Networking
17 Sep 2026

LBV130 September/October Magazine Networking Event

The Beehive Blackburn, Shadsworth Business Park, BB1 2Q

08:30 - 10:30

LBV131 November/December Magazine Networking Event
Jan/ Feb Networking Event - Talking
Networking
19 Nov 2026

LBV131 November/December Magazine Networking Event

Lancashire

08:30 - 10:30

Cyber Crime Awareness Event
Logo.jpg.jpg
LBV Hub Seminars
24 Jun 2026

Cyber Crime Awareness Event

Morecambe Golf Club, Morecambe, LA4 6AJ

13:00 - 16:00

Preston Freelancer Meet-Up: June
June Freelancer Square.png.png
LBV Hub Networking
24 Jun 2026

Preston Freelancer Meet-Up: June

Society1 Coworking Space, Preston, PR1 3LT

10:00 - 12:00

How to manage grievances…with confidence
Logo.jpg.jpg
LBV Hub Seminars
24 Jun 2026

How to manage grievances…with confidence

The Longlands Hotel, Carnforth, LA6 1JH

08:00 - 10:00

How can smarter employee benefits reduce costs and improve staff retention?
Screenshot 2026-05-20 100211.png.png
LBV Hub Roundtables
25 Jun 2026

How can smarter employee benefits reduce costs and improve staff retention?

Forbes Solicitors , Preston, PR5 6AW

08:30 - 10:00

NO Rackets Required - The Ultimate Padel Party
Crowdfunder.png.png
LBV Hub Social
26 Jun 2026

NO Rackets Required - The Ultimate Padel Party

Pendle Padel Club, Nelson, BB9 5SR

16:00 - 00:00

Chamber Breakfast Networking - July
LBV Hub Networking
02 Jul 2026

Chamber Breakfast Networking - July

The Longlands Hotel, Carnforth, LA6 1JH

08:00 - 10:00

How hackers target SMEs - and how to protect your business
Lancashire_gamesdesign_Feb26-2120.jpg.jpg
LBV Hub Seminars
02 Jul 2026

How hackers target SMEs - and how to protect your business

Engineering Innovation Centre, Preston, PR1 2XS

09:30 - 11:30

The AI Lab: Marketing Multiplier
Event post 03.07.png.png
LBV Hub Seminars
03 Jul 2026

The AI Lab: Marketing Multiplier

Door4, Burnley Wharf, Manchester Road, Burnley, BB11 1JG

09:00 - 11:30

Chamber Summer BBQ
LBV Hub Social
09 Jul 2026

Chamber Summer BBQ

The Borough , Lancaster, LA1 1PP

17:30 - 20:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin