Hotfoot creates new brand identity and website for Skills4Group

Skills4Group empowers the future of healthcare, science and dental care by delivering innovative training solutions to inspire professionals, support communities, and drive excellence across established and emerging sectors.

Hotfoot was appointed to strengthen the Skills4 brand story across every touchpoint and to support its growth through the creation of a new brand identity, website, and marketing assets for the Group and its sub-brands.

This includes Skills4Pharmacy, which was launched in 2015, and is dedicated to initiating and furthering the careers of Pharmacy Services Assistants and Pharmacy Technicians. 

Jay Crabb, head of sales and marketing at Skills4Group, said: “Hotfoot Design delivered exceptional service from our initial consultation to the website launch.

"Their team's professionalism, responsiveness, and expertise were evident throughout the process. They meticulously listened to our needs and crafted a website that perfectly embodies our Skills4 brand identity including Skills4Pharmacy, Skills4Science and Skills4Dental.

"A special thank you to Julia for her fantastic guidance and expertise, and to Eddie for his patient and thorough answers to all our questions. We are absolutely thrilled with the outcome!”

Eddie Bradshaw, project lead at Hotfoot, said: “Steven, Jay, and the rest of the great team at Skills4 have been a pleasure to work with. Their ambition and clear passion for the apprenticeship sector was inspiring and made it incredibly easy to onboard them and help deliver their new brand and website.

“The project has been a demonstration of Hotfoot's experience with large multi-sector websites in both design and technical rollout of a content management system. It was made all the more easier knowing that the team at Skills4 fully understood their brief and fully believed in our vision for their future branding.

“I’m very proud of the work Hotfoot delivered for Skills4 and cannot wait to see our long term partnership go from strength to strength, as Skills4 continues to grow into more apprenticeship sectors.”

Over the last two decades, Hotfoot has partnered with a range of growing and innovative organisations in healthcare and related sectors to develop brand strategies, websites and marketing campaigns.

This includes the NHS, We Are Undefeatable, Envisage Dental, St John International, and many others.