Hotfoot appointed by upReach to deliver website redesign and brand alignment project

Lancaster-based creative and digital agency Hotfoot has been appointed by award-winning social mobility charity upReach to lead the redesign and redevelopment of its website, alongside a wider brand alignment project.

upReach works to ensure that everyone has an equal opportunity to realise their full career potential, regardless of social background.

Since 2021, the organisation has experienced transformational growth, tripling income, doubling headcount, expanding into multiple UK cities and earning national recognition for its impact on social mobility.

The new partnership will support upReach’s next phase of growth through the creation of a more accessible, engaging and strategically aligned digital experience. 

Lidia Barbuti, head of marketing and communications at upReach, said: “Hotfoot’s proposal really stood out throughout the process.

"We’re incredibly excited about what we’re going to create together and look forward to building a website and brand experience that truly reflects upReach’s ambition and impact.”

Hotfoot partners with charities, public sector organisations and purpose-led brands across the UK and internationally, including St John International, Ordnance Survey, CNWL NHS Health Charity, Victoria Wood Theatre and Hudson Valley Shakespeare.