Hotel chain chooses Write Angle

The Choice Hotels chain has hired Chorley-based public relations and marketing firm The Write Angle to promote its portfolio of hotels in Blackpool and Cumbria.

Choice Hotels is a family-run business comprising of three hotels in Blackpool and two in the Lake District.

The company owns some of the most well-known hotels in the seaside resort, including The Cliffs, The Claremont and The Viking. In Cumbria, The Patterdale and The Keswick Country House Hotel are located in hot-spots for walkers and Lake District lovers. Eddie Nelder, director at Choice Hotels, said: “We wanted to appoint an agency that could enhance our brand and help us appeal to previously untapped audiences. We are looking forward to adopting different approaches and new ideas with the help of The Write Angle’s forward-thinking and creative team."