Historic soap manufacturer acquired by growing group

By Tim Aldred

26 Sep 2023

Droyts

The Appleton Group has acquired a majority shareholding in Droyt Products, a Chorley-based soap manufacturer.

Droyt's can trace its roots back to 1893 in Minsk, Belarus. The company to this day uses antique hand-operated machinery and family recipes dating back to 1907.

The company has been crafting glycerine soap products in Chorley since 1937 and today its ranges can be found in retailers from boutiques to supermarkets.

The acquisition by the Twickenham-based Appleton Group brings it under the same umbrella as Chorley firm Kerax, which manufactures a range of wax products.

Ian Appleton said: "I look forward to exploring synergies between Droyt's and Appleton Group. Our shared values of quality, innovation, and reverence for local heritage make this partnership a natural fit. We are eager to introduce this British glycerine soap to new markets worldwide."

Alistair McCracken, director of Droyt's, added: "We are excited about this partnership, which promises opportunities for both companies. It enables us to continue delivering our glycerine soaps while exploring new horizons."

Enjoyed this? Read more from Tim Aldred

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