Heineken chooses mda for entire UK operation

Heineken, the world’s third largest brewer, has chosen mda to handle its entire point-of-sale fulfilment requirements across the UK.

Heineken and mdaThe company behind cider and beer brands including Heineken, Foster’s, Strongbow, Kronenbourg 1664, Bulmers, Sol, Desperados and John Smith’s.

This major contract award sees the Blackburn company increase its support of the drinks industry even further, following its 25 years of supporting companies within this sector.

Malcolm Hall, UK operations manager for Heineken said: “Following a stringent review process, Heineken met with members of the team, reviewed their facilities and overall capabilities and, as a result, elected to move our POS fulfilment requirements wholly to mda.

“We were particularly impressed with their commitment to innovations and online system technologies, whilst their experience and understanding of the drinks industry we operate in was unrivalled.

"As a result of moving our requirements to mda, Heineken will be receiving significant customer service support, excellent service levels and a great deal of added value through best practice and new initiatives that we could not have achieved anywhere else.” Managing director of mda, Dale Stokes, said: "Heineken as both an organisation and a collection of high profile brands is a business that we have admired for many years and hoped one day to secure working with. Team mda is absolutely thrilled and honoured to be awarded this fantastic contract and we genuinely cannot wait to get started in supporting their marketing and activation activities."