Heckford deliver - Team Champions Website: Empowering Lancashire's Youth

By Heckford Advertising

02 Oct 2023

champions-mobile-banner-jpg.jpeg.jpg

The Client
Champions is a personal development initiative run in association with the Lancashire Violence Reduction Network that is accessible to residents of Lancashire between the ages of 10 and 25. Since its debut in 2020, the Champions programme has helped more than 1,355 young people. The group collaborates closely with the local football community trusts and their larger networks. The Champions programme is a component of their larger efforts to investigate and treat the fundamental causes of serious violence in Lancashire.

Lancashire Violence Reduction Network (LVRN) was rebranding its Champions programme and was looking for a website to be built to support the launch of the new brand.

 

Project Overview
The website brief was quite specific with its requirements as the website is a membership site. We are briefed to craft a user-centric website that caters to the Champions programme’s unique requirements

  • Client-focused design and language 
  • Members page with secure logins 
  • The programme consists of three phases, ‘Team talk. Match. Full time.’ There was a need for a page that explained the programme and structure in an engaging way. 
  • Explanation of the rewards programme (clients gain ‘points’ when they complete an outcome). The mentors will need to be able to have access so that when an outcome is completed, they can add these points to the member’s page so that when they log in they can see their progress. 
  • One page for more formal language for partners, etc. to be able to read what the programme is about and what LVRN have achieved to date. 
  • Meet the team/mentors page including biographies for around 18 people. 
  • Contact Us page with a referral form.
  • Directory and ‘Whats On’ page, e.g. local boxing clubs, swimming groups, etc. 
  • Blog/news section
  • The website needs to be built in a way that LVRN retains access and can update themselves for instance if they wanted to add a new blog/news article.

The primary focus of the solution that we delivered to the client was for the entire website to be built on a user-friendly content management system, empowering the client to retain access and effortlessly update content, whether it’s publishing new articles or modifying existing information. We found that WordPress partnered with Buddypress enabled us to waive the features into the final website.

The results
The collaborative effort between the Lancashire Violence Reduction Network and ourselves resulted in a client-focused website that successfully supports the Champions programme. With a secure members page, engaging content, and an easily maintainable platform, the website effectively fosters mentorship, youth development, and community engagement. By blending captivating design and language, we ensured the website truly speaks the language of its audience, driving positive change and empowering the youth of Lancashire to become true champions of their own future.

More information and video on our case study:

https://hkfd.co.uk/case-studies/team-champions-website-empowering-lancashires-youth/










 

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