Heckford creates Vimto's toad-ally new exhibition

Leaping from Heckford's printers is Vimto’s newest addition to their summer campaign, Vimtoad.

Vimto entrusted Heckford with the print and build of their latest exhibition stand due to excellent past experience and the assurance of a high quality finish.

Vimto first approached Heckford in 2012 with the task of promoting Levi Roots’ Reggae Reggae Soft Drinks. Heckford created walking human billboards, site screening, a star marquee, huge backdrops and big banners for the experimental campaign launched at Osfest.

Following the success of the Reggae Reggae campign, Vimto returned to Heckford with a brief to design and build a new exhibition stand for use at trade shows. The fully branded stand featured customised cool boxes, TV surroundings and oversize cans. It also includes a plinth and a bar table with stools so that Vimto representatives can engage customers in a practical and comfortable manner. Will Woodward from marketing at Vimto Soft Drinks commented: “It has most certainly been an adaptable solution which we will continue to use for future events.”