Happy Creative revamp UK timber giant website

By Happy Creative

14 Jul 2016

Designers at Lancashire-based Happy Creative have added their expertise to a technically advanced website which will help the growth of the UK’s largest timber firm.

For a business which works round-the-clock for its customers, BSW Timber needed to engage with their visitors 24-7. From the early risers to the late night web surfers, the £300m turnover business required a website which reflected the values of the company.

Using this concept, designers at the Blackpool full-service agency came up with the idea of a constantly changing homepage so whatever the time of day they visited they could see BSW was “constantly working for you.”

BSW is the largest integrated forest products company in the UK and has turnover grow from £163m to more than £300m over the past five years.

James Chantler, creative director at Happy Creative, explained: “The concept ‘constantly working for you’ is a statement of fact. At any moment of the day BSW employees are doing their jobs. From employees delivering logs to the timber yards, converting logs into planks and boards, selling, distributing and supporting, there is always something happening.”

Happy used its strategic planning and web design expertise to plan individual customer journeys throughout its new site. The result shows a website which demonstrates how BSW works to please its clients and appeal to potential advocates.

An extensive gallery of images used on the homepage also illustrates the working day through the eyes of BSW and the journey the business takes from the trees used to the final products and the processes used by its employees and customers, encompassing every element of their growing business.

James added: “We wanted to convey the message that something is always happening at BSW, it’s not a 9-5 business and we wanted this concept to play its part in the design of the website.

“Happy wanted to make it clear in the design the ambitions of BSW and a clear statement that, as a business, the timber company is ever-changing to meet the demands on a dynamic customer base.”

Eve Johnson, head of group marketing for BSW, said: “BSW employed the Happy team to create a new corporate website that clearly communicated the changes within our business. We challenged them to come up with an idea that was fresh and didn’t follow the norms of our industry.

“We loved the idea “We are constantly working for you” with a timeclock that changed the homepage image every minute. This allowed us to have some fun with elements of the photography as well as showcasing the scale and scope of our business. “As ever the enthusiasm and creativity of the Happy team drove the project’s success.”

Latest news

1

Morecambe shortlisted in National Visa Awards celebrating the UK’s thriving towns David Waddington and John O'Neill

Morecambe shortlisted in National Visa Awards celebrating the UK’s thriving towns

04 Jul 2025

2

County council sets out 'areas of focus for 2025-26 in document Coun Stephen Atkinson

County council sets out 'areas of focus for 2025-26 in document

04 Jul 2025

3

Warden Construction completes project to help Preston school double pupil numbers Warden Construction completes project to help Preston school double pupil numbers

Warden Construction completes project to help Preston school double pupil numbers

04 Jul 2025

4

Grant Thornton advises RJ Power Networks on sale to Ipsum Jamie Roberts

Grant Thornton advises RJ Power Networks on sale to Ipsum

04 Jul 2025

5

College principal resigns Karen Buchanan

College principal resigns

04 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Tri-Site Survey Equipment Showcase
unnamed (2).jpg.jpg
LBV Hub Seminars
09 Jul 2025 - 09 Jul 2025

Tri-Site Survey Equipment Showcase

Crow Wood Hotel, Burnley, BB12 0RT

09:30 - 16:00

Blackburn Cathedral hosts Champagne and Diamonds Event with Ainsworth Jewellers
Champagne-Jewellery 10 07 25_page-0001.jpg.jpg
LBV Hub Awards
10 Jul 2025 - 10 Jul 2025

Blackburn Cathedral hosts Champagne and Diamonds Event with Ainsworth Jewellers

Blackburn Cathedral, Blackburn, BB1 5AA

18:00 - 20:30

Choose Chorley for Business - Talent Reimagined Business Breakfast
talentreimaginedbb.png.png
LBV Hub Seminars
10 Jul 2025 - 10 Jul 2025

Choose Chorley for Business - Talent Reimagined Business Breakfast

Strawberry Fields Digital Hub, Chorley, PR71PS

08:00 - 10:30

Shaping Preston's future by remembering its past
1750160034867.png.png
LBV Hub Networking
16 Jul 2025 - 16 Jul 2025

Shaping Preston's future by remembering its past

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 20:30

Chamber Summer BBQ
LBV Hub Social
17 Jul 2025 - 17 Jul 2025

Chamber Summer BBQ

The Borough, Dalton Square, Lancaster, LA1 1PP

17:30 - 20:00

Preston Tech Connection: Web3 is Dead. Or is It?
July Longer Banner.jpg.jpg
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Web3 is Dead. Or is It?

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin