Happy Creative partners with Wyre Council to get borough moving

Marketing firm Happy Creative has been appointed by Wyre Council to spearhead the implementation of the Wyre Moving More strategy aimed at promoting increased physical activity among residents in the borough.

Following a successful bid in a competitive tender process, Happy Creative will work alongside Carol Southern, leisure, healthy lifestyles and communities manager, and Bethan McDonough, senior communications officer, along with their respective teams.

The partnership kicked off with an immersive workshop where Happy Creative facilitated exercises to get deep clarity on the target audience and campaign objectives before crafting a distinctive and eye-catching identity tailored specifically for the campaign. Currently, they are in the process of finalising the campaign theme and style in preparation for a stakeholder launch scheduled to take place at Fleetwood Town’s Highbury Stadium in June.

The Wyre Moving More Strategy is a comprehensive five-year initiative that represents a collaborative, multi-agency effort led by Wyre Council. The strategy is designed to empower residents to lead healthier, happier, and more connected lives through increased physical activity. Embracing a holistic approach, the strategy adopts a whole-system perspective to tackle physical inactivity at its core, making exercise and movement more accessible and inclusive for all residents. 

The integrated marketing campaign developed by Happy Creative has multiple elements including style and identity development, social media management, content creation, the creation of a microsite, and the production of various digital and printed assets as well as PR and event support. The overarching goal is to raise awareness through engaging stakeholders and implementing innovative marketing initiatives in the Wyre community.

Chief Happy, Karen Lambert, said: “By implementing a community-wide culture of active living, the Wyre Moving More Strategy aims to not only enhance physical health but also to promote emotional well-being and social cohesion among residents, ultimately creating a vibrant and thriving community. We’re delighted to be a key partner in its delivery and have the opportunity to help influence community well-being and health outcomes.”

Pic: A Happy Partnership: The Happies alongside Wyre Council’s Wyre Moving More team