Happy Creative appointed by Training for Counsellors to drive growth

Happy Creative have announced their appointment by Training for Counsellors as their strategic marketing partner.

Specialising in CPD events, courses, and workshops, this Blackburn-based organisation, led by Samantha Crapnell, provides a learner focused approach to counsellors in training, qualified counsellors and health professionals.

The appointment comes as Training for Counsellors experiences significant growth, recently securing contracts with notable organisations in the local area.

Happy Creative will be implementing their RISUS Marketing for Growth Model to further support the company’s growth.

Happy Creative’s role is to implement a tailored marketing strategy that expands their reach to more counsellors in training, qualified counsellors, clinical supervisors as well as organisations and health professionals.

The development of an effective content strategy will help to create engaging social media posts to further strengthen their brand identity and connect with a wider audience.

In addition to this, targeted campaigns will promote Training for Counsellors’ diverse range of offerings, from in-demand neuro-affirming courses to small group experiential learning, CPD events, and therapeutic support services.

As well as highlighting their Courses and Qualifications, along with their Online Training opportunities, to increase visibility and drive organic traffic to their website.

Jenna Fort, Happy Creative’s marketing executive, said “We’re delighted to be working with Sam and the rest of the team at Training for Counsellors.

"We have been truly inspired by their commitment to supporting the mental health and wellbeing of our society. Along with our aligned values we’re excited to start creating impactful marketing strategies to help them expand their reach and grow.”