Haircare manufacturer earns cruelty-free designation

By Tim Aldred

26 Mar 2024

Neäl & Wølf

Neäl & Wølf has earned Leaping Bunny designation from Cruelty Free International, confirming that no products from its entire product portfolio have ever been tested on animals.

The Earby-based business becomes only the second professional hair colour brand to achieve this approval.

Neäl & Wølf's products have been tested in salons by haircare professionals. They undergo rigorous testing by industry experts to ensure that they are suitable for both salon and at-home use.

Over the past two years, Neäl & Wølf have checked more than 450 ingredients and raw materials across all of its product lines, with feedback from Cruelty Free International that each goes above and beyond the laws of governing animal testing. 

Leaping Bunny is the globally recognisable gold standard for cruelty-free cosmetics and personal care, and is the best assurance that a brand is genuinely committed to removing animal testing from its supply chain.

It requires brands to investigate their entire supply chain for any cases of animal testing and pledging annually for continued compliance. This review certifies that all Neäl & Wølf products, raw materials, and ingredients are not tested on animals during any stage of product development and manufacturing.

All Neäl & Wølf products are sulphate free, paraben free, TEA free and DEA free with a selection of vegan friendly products including their full professional colour range. 

Neil Capstick, founder of Neäl & Wølf commented: “The Leaping Bunny award is a huge achievement for Neäl & Wølf, our team have worked closely with Cruelty Free International over the past two years to achieve this approval and we are proud to be rolling the label out across our roster of award-winning hair care.

"We have been a clear leader in affordable cruelty free hair care since we launched and are investing in reformulations that will allow our entire product range to be 100 per cent vegan friendly.

"This is really important to us and our customers, and will further our credentials as a cruelty free brand. Being only the second professional colour brand to be Leaping Bunny Approved makes this a landmark achievement and signifies the importance of this approval for our industry.”

Enjoyed this? Read more from Tim Aldred

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