Hair brand FYC reveals international expansion plans

UK manufactured natural hair product range FYC (For Your Curls) has unveiled major European and US expansion plans as it celebrates a notable ‘double’ in prestigious industry awards.

FYC was created especially for use on multicultural mixed textured curls and was inspired by the five-year-old daughter of one of its founders.

The brand, based in Lancashire and released onto the market in 2020, won Best New Textured Hair Product at this year’s Pure Beauty Awards.

The award was given to the brand’s new ‘Gentle & Nourishing’ shampoo, which was released in Spring 2022. It is now a ‘double winner’ having received the award last year for the launch of its ‘Refresh & Detangle’ spray.

FYC delivers easy-to-use, accessibly priced products made especially for Afro-European mixed textured curls. The business sold more than 50,000 units of its products this year – a 20 per cent annual increase.

It has now expanded its sales into the European market, which has more than 8.5m potential customers. Early 2023 will see FYC move into the US, which has a massive potential market of more than 33.8m people.

Rob Binns, co-founder of the business, based in Preston, Lancashire, began working on the range with his partners Bradley Lincoln and Mike Peters after failing to find the right kind of hair product for his daughter Lydia, who was then aged three.

He said: “It’s amazing to win such a renowned award for our new product, and it’s even more thrilling to be the two-times winner now. We’re really making moves with the brand.

“We’re moving into European markets now with the help of the Department of International Trade’s Export Academy and our business plan will see us expand into the US early next year.

“We are really excited about FYC’s global potential. We feel we’ve found a genuine gap in the market, a hair care product that is natural and meets a real need. From day one our aim has been to build and develop a strong British brand that can make a real impact not just in the UK but in overseas markets.”

All FYC products are produced entirely in Great Britain. Each one is packed with naturally derived ingredients including shea butter, olive oil, pro vitamin B5, and organic aloe vera to hydrate, define and add shine to curls.

In addition, the range is vegan-friendly, with no silicones, sulfates or parabens, which is particularly important for curly hair.

Rob explained the background to FYC’s development. He said: “We’ve got a little girl with frizzy, curly hair and we couldn’t find any products that worked for her that didn’t contain harsh chemicals. So, together with Bradley and Mike, we set about creating them.

“Having seen first-hand what a challenge curly hair can be, there are so many textures, so many differences and so many options, we wanted to develop a product range to help ‘curlies’ live with and love their hair. Lydia loves it!”

The Pure Beauty Awards are the biggest and most recognised awards in the beauty industry. Brands are first shortlisted by a team of experts, and then the public vote for the eventual winners. 

Enjoyed this? Read more from Lancashire Business View

Latest news

1

New India branch campus on the horizon for Lancaster University Keir Starmer meets Indian PM and included Prof Simon Guy Lancaster University. Pic Simon Dawson

New India branch campus on the horizon for Lancaster University

09 Oct 2025

2

Best events and talented students complete finalists list for Lancashire Tourism Awards 2026 Best Events and Talented students on Lancashire Tourism Awards finalist list

Best events and talented students complete finalists list for Lancashire Tourism Awards 2026

09 Oct 2025

3

East Lancashire Learning Group named UK digital transformation leader in CIO 100 Awards Andrew Dewhurst with the award win

East Lancashire Learning Group named UK digital transformation leader in CIO 100 Awards

09 Oct 2025

4

PHX Training appoints new business leader in Blackpool Jason Davenport PHX Training

PHX Training appoints new business leader in Blackpool

09 Oct 2025

5

Velocity seals Airbus extension worth up to $54m Velocity Composites Has Announced Its Entry Into The Us Market

Velocity seals Airbus extension worth up to $54m

08 Oct 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

Advantage: AI – A Workshop for Business Leaders – Oct 10th
Ai 10.10.png.png
LBV Hub Seminars
10 Oct 2025 - 10 Oct 2025

Advantage: AI – A Workshop for Business Leaders – Oct 10th

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 12:00

Unlocking major project opportunities in the North West
Lancs-cham-logo.jpg.jpg
LBV Hub Seminars
15 Oct 2025 - 15 Oct 2025

Unlocking major project opportunities in the North West

Strathmore Hotel, Morecambe, LA4 5AP

08:00 - 10:00

The New Employee Rights Landscape: Day One Compliance Essentials
EventBrite NORi - 15th Oct 2025 Webinar.png.png
LBV Hub Webinar
15 Oct 2025 - 15 Oct 2025

The New Employee Rights Landscape: Day One Compliance Essentials

Microsoft Teams, Microsoft Teams, PR253XH

13:30 - 15:00

The Autumn Re set - pour me a wine
LBV Advert_Autumn Reset 1200 x 630px.png.png
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

The Autumn Re set - pour me a wine

The Artistry House , Preston , PR1 3JJ

17:30 - 19:30

The Business Network Central & East Lancashire
LBV Header (26).png.png
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

October Freelancer Meet-Up
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

October Freelancer Meet-Up

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Women scaling up Blackpool Fylde and Wyre
LBV Hub Seminars
22 Oct 2025 - 09 Jan 2026

Women scaling up Blackpool Fylde and Wyre

The Small Business Academy, Blackpool, FY4 5JX

09:30 - 15:30

HR Essentials for pubs, bars and licensed venues
EventBrite NORi - 22nd Oct Webinar.png.png
LBV Hub Webinar
22 Oct 2025 - 22 Oct 2025

HR Essentials for pubs, bars and licensed venues

Online - Teams, Leyland, PR253XH

13:30 - 15:00

RISE - Lancashire's unique leadership programme for women
thumbnail_Emma Weston Illustration WENDY BOWERS RISE Illustrstion.jpg.jpg
LBV Hub Seminars
22 Oct 2025 - 18 Mar 2026

RISE - Lancashire's unique leadership programme for women

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:30 - 15:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin