Google recognises Soap Media as one of the best

By Soap Media

18 Mar 2022

img_4325-1.jpg

North West-based digital marketing agency, Soap Media, has been recognised by Google as one of their best agencies, having been asked to continue as an ‘Elite’ partner for the second year running. 

Each year, Google ranks the thousands of agencies running ads on their platform into different partner tiers, with the highest non-invitational tier being ‘Premier’. 

The Google Partners programme has undergone a significant number of changes in preparation for 2022, updating the requirements agencies need to meet in order to qualify. Since these changes, the Premier Partner status is now reserved for agencies in the top 3%.

However, a small group of the top-performing agencies, around 150 in total, are additionally hand-picked to take the next step up and join an ‘Elite’ tier. This invite-only tier consists of agencies who have delivered ‘best in class’ results for their clients, grown revenue across all of Google’s product categories, and have strived for the adoption of new technology.

Soap Media was initially invited to join the ‘Elite’ tier in 2021 following their impressive account performance. This helped propel the digital pioneers to achieve 212% year-on-year growth whilst exceeding the benchmark of the UK’s top 10 agencies.  

Based on their outstanding growth, and coupled with exemplary in-account performance metrics, they were presented with an award from Google for ‘staying ahead of the game with growing digital expertise and team development’ in the ‘2021 Google Agency Recognition’.

David Benson, Google’s director of agency for UK & Ireland, said: “2021 Google Agency Recognition celebrates our best agencies for being great partners and inspiring the new generation of marketers. It celebrates agencies, clients, and individuals whose Google Ads marketing strategy sets new benchmarks for advertising excellence and is recognised as best in class by Google thought leaders.”

After being tagged as ‘high potential’ internally at Google and gaining End of Year Recognition for their achievements, Soap Media has been invited to continue at this ‘Elite’ level of partnership throughout 2022.

Agencies that reach this level of partnership are granted access to a host of additional features and support to help bolster results for their clients. These features include attending regular bespoke optimization and expert training sessions, being first in the market to be listed for new betas, and receiving detailed competitor and market reviews. 

Jack Oddy, partnerships director at Soap Media, said: “We are delighted to have been recognised by Google in this way, and for continuing to go above and beyond for our clients. This wouldn’t be possible without our incredible team members, who strive every day to get the best results, living and breathing our company mantra: your partner in digital.

“We’re excited to take advantage of the additional features and support available to us, which will no doubt lead to another outstanding year for our company.”

If you’d like to find out more about Soap Media and the services they provide, feel free to take a look at their website.

Latest news

1

Airframe Designs appoints four new senior specialists to drive growth strategy ; Jerrod Hartley, Tom Baynes, Phillip le Mottee, Paul Burrow, Martin Stones and Chris Fleet

Airframe Designs appoints four new senior specialists to drive growth strategy

05 Aug 2025

2

Lancashire’s Fhunded VC programme celebrates over £21m of early-stage investments Rory Southworth and Troy Wood from Fhunded, Angelene Woodland from The British Business Bank

Lancashire’s Fhunded VC programme celebrates over £21m of early-stage investments

05 Aug 2025

3

Beever and Struthers and Menzies LLP merge to form a leading national force in accountancy and business advisory services Maria Hallows, executive partner Beever and Struthers, Simon Massey, managing partner Menzies LLP and Caroline Monk, executive partner Beever and Struthers

Beever and Struthers and Menzies LLP merge to form a leading national force in accountancy and business advisory services

04 Aug 2025

4

Edge Hill University tops the North West for employment after graduation once again Edge Hill University graduates

Edge Hill University tops the North West for employment after graduation once again

31 Jul 2025

5

New hire at Two Stories following raft of digital wins Anthony Rigby

New hire at Two Stories following raft of digital wins

31 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Advantage: AI – A Workshop for Business Leaders – August 14th
Navy--Event Tile.png.png
LBV Hub Seminars
14 Aug 2025 - 14 Aug 2025

Advantage: AI – A Workshop for Business Leaders – August 14th

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 12:00

The Business Network Central & East Lancashire
LBV Header (24).png.png
LBV Hub Networking
21 Aug 2025 - 21 Aug 2025

The Business Network Central & East Lancashire

Mytton Fold, Langho, BB6 8AB

11:30 - 14:15

Morecambe Bay Walk
Walk.jpg.jpg
LBV Hub Awards
30 Aug 2025 - 30 Aug 2025

Morecambe Bay Walk

Arnside, CARNFORTH, LA5

09:30 - 14:00

Longridge Soap Box Derby
Screenshot 2025-06-10 090035.png.png
LBV Hub Fundraisers
14 Sep 2025 - 14 Sep 2025

Longridge Soap Box Derby

Berry Lane, Longridge, PR3 3WH

10:00 - 16:30

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

RISE - Lancashire's unique leadership programme for women
thumbnail_Emma Weston Illustration WENDY BOWERS RISE Illustrstion.jpg.jpg
LBV Hub Seminars
22 Oct 2025 - 18 Mar 2026

RISE - Lancashire's unique leadership programme for women

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:30 - 15:30

North West Business Expo 2025
https---cdn.evbuc.com-images-880456273-4862066883-1-original.20241022-105445.jpeg.jpg
LBV Hub Exhibitions
24 Oct 2025 - 24 Oct 2025

North West Business Expo 2025

Bolton Stadium Hotel, Bolton, BL6 6SF

09:00 - 15:00

Lancashire Business Day 2025
241122lbvlancashiredaylhp0647web
Networking
27 Nov 2025

Lancashire Business Day 2025

Burnley FC , Burnley, BB10 4BX

12:00 - 17:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV 123 Online Graphic
Subscribe now

Weekly news bulletin