Google recognises Soap Media as one of the best

By Soap Media

18 Mar 2022

img_4325-1.jpg

North West-based digital marketing agency, Soap Media, has been recognised by Google as one of their best agencies, having been asked to continue as an ‘Elite’ partner for the second year running. 

Each year, Google ranks the thousands of agencies running ads on their platform into different partner tiers, with the highest non-invitational tier being ‘Premier’. 

The Google Partners programme has undergone a significant number of changes in preparation for 2022, updating the requirements agencies need to meet in order to qualify. Since these changes, the Premier Partner status is now reserved for agencies in the top 3%.

However, a small group of the top-performing agencies, around 150 in total, are additionally hand-picked to take the next step up and join an ‘Elite’ tier. This invite-only tier consists of agencies who have delivered ‘best in class’ results for their clients, grown revenue across all of Google’s product categories, and have strived for the adoption of new technology.

Soap Media was initially invited to join the ‘Elite’ tier in 2021 following their impressive account performance. This helped propel the digital pioneers to achieve 212% year-on-year growth whilst exceeding the benchmark of the UK’s top 10 agencies.  

Based on their outstanding growth, and coupled with exemplary in-account performance metrics, they were presented with an award from Google for ‘staying ahead of the game with growing digital expertise and team development’ in the ‘2021 Google Agency Recognition’.

David Benson, Google’s director of agency for UK & Ireland, said: “2021 Google Agency Recognition celebrates our best agencies for being great partners and inspiring the new generation of marketers. It celebrates agencies, clients, and individuals whose Google Ads marketing strategy sets new benchmarks for advertising excellence and is recognised as best in class by Google thought leaders.”

After being tagged as ‘high potential’ internally at Google and gaining End of Year Recognition for their achievements, Soap Media has been invited to continue at this ‘Elite’ level of partnership throughout 2022.

Agencies that reach this level of partnership are granted access to a host of additional features and support to help bolster results for their clients. These features include attending regular bespoke optimization and expert training sessions, being first in the market to be listed for new betas, and receiving detailed competitor and market reviews. 

Jack Oddy, partnerships director at Soap Media, said: “We are delighted to have been recognised by Google in this way, and for continuing to go above and beyond for our clients. This wouldn’t be possible without our incredible team members, who strive every day to get the best results, living and breathing our company mantra: your partner in digital.

“We’re excited to take advantage of the additional features and support available to us, which will no doubt lead to another outstanding year for our company.”

If you’d like to find out more about Soap Media and the services they provide, feel free to take a look at their website.

Latest news

1

Lancashire emerges as key player in UK's Defence and Tech Sector Mo Isap Chair Of The Lancashire Business Board Nick Miles National Cyber Force Deputy Director For Samlesbury Annette Weekes Representative Of The NWRDSC

Lancashire emerges as key player in UK's Defence and Tech Sector

03 Jul 2025

2

Report shows impact of BAE Systems in Lancashire BAE Systems Radar

Report shows impact of BAE Systems in Lancashire

02 Jul 2025

3

Three weekly domestic waste collection considered in plans Waste recycling Blackpool

Three weekly domestic waste collection considered in plans

01 Jul 2025

4

Graham Engineering confirms sale to a2e Industries Graham Engineering

Graham Engineering confirms sale to a2e Industries

01 Jul 2025

5

Training 2000 celebrates 'Good' rating by Ofsted Training 2000

Training 2000 celebrates 'Good' rating by Ofsted

01 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

The Marketing Metrics that Matter – July 4
LBV Hub Seminars
04 Jul 2025 - 04 Jul 2025

The Marketing Metrics that Matter – July 4

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

08:30 - 11:00

Tri-Site Survey Equipment Showcase
unnamed (2).jpg.jpg
LBV Hub Seminars
09 Jul 2025 - 09 Jul 2025

Tri-Site Survey Equipment Showcase

Crow Wood Hotel, Burnley, BB12 0RT

09:30 - 16:00

Blackburn Cathedral hosts Champagne and Diamonds Event with Ainsworth Jewellers
Champagne-Jewellery 10 07 25_page-0001.jpg.jpg
LBV Hub Awards
10 Jul 2025 - 10 Jul 2025

Blackburn Cathedral hosts Champagne and Diamonds Event with Ainsworth Jewellers

Blackburn Cathedral, Blackburn, BB1 5AA

18:00 - 20:30

Choose Chorley for Business - Talent Reimagined Business Breakfast
talentreimaginedbb.png.png
LBV Hub Seminars
10 Jul 2025 - 10 Jul 2025

Choose Chorley for Business - Talent Reimagined Business Breakfast

Strawberry Fields Digital Hub, Chorley, PR71PS

08:00 - 10:30

Shaping Preston's future by remembering its past
1750160034867.png.png
LBV Hub Networking
16 Jul 2025 - 16 Jul 2025

Shaping Preston's future by remembering its past

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 20:30

Chamber Summer BBQ
LBV Hub Social
17 Jul 2025 - 17 Jul 2025

Chamber Summer BBQ

The Borough, Dalton Square, Lancaster, LA1 1PP

17:30 - 20:00

Preston Tech Connection: Web3 is Dead. Or is It?
July Longer Banner.jpg.jpg
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Web3 is Dead. Or is It?

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin