Google recognises Soap Media as one of the best

By Soap Media

18 Mar 2022

img_4325-1.jpg

North West-based digital marketing agency, Soap Media, has been recognised by Google as one of their best agencies, having been asked to continue as an ‘Elite’ partner for the second year running. 

Each year, Google ranks the thousands of agencies running ads on their platform into different partner tiers, with the highest non-invitational tier being ‘Premier’. 

The Google Partners programme has undergone a significant number of changes in preparation for 2022, updating the requirements agencies need to meet in order to qualify. Since these changes, the Premier Partner status is now reserved for agencies in the top 3%.

However, a small group of the top-performing agencies, around 150 in total, are additionally hand-picked to take the next step up and join an ‘Elite’ tier. This invite-only tier consists of agencies who have delivered ‘best in class’ results for their clients, grown revenue across all of Google’s product categories, and have strived for the adoption of new technology.

Soap Media was initially invited to join the ‘Elite’ tier in 2021 following their impressive account performance. This helped propel the digital pioneers to achieve 212% year-on-year growth whilst exceeding the benchmark of the UK’s top 10 agencies.  

Based on their outstanding growth, and coupled with exemplary in-account performance metrics, they were presented with an award from Google for ‘staying ahead of the game with growing digital expertise and team development’ in the ‘2021 Google Agency Recognition’.

David Benson, Google’s director of agency for UK & Ireland, said: “2021 Google Agency Recognition celebrates our best agencies for being great partners and inspiring the new generation of marketers. It celebrates agencies, clients, and individuals whose Google Ads marketing strategy sets new benchmarks for advertising excellence and is recognised as best in class by Google thought leaders.”

After being tagged as ‘high potential’ internally at Google and gaining End of Year Recognition for their achievements, Soap Media has been invited to continue at this ‘Elite’ level of partnership throughout 2022.

Agencies that reach this level of partnership are granted access to a host of additional features and support to help bolster results for their clients. These features include attending regular bespoke optimization and expert training sessions, being first in the market to be listed for new betas, and receiving detailed competitor and market reviews. 

Jack Oddy, partnerships director at Soap Media, said: “We are delighted to have been recognised by Google in this way, and for continuing to go above and beyond for our clients. This wouldn’t be possible without our incredible team members, who strive every day to get the best results, living and breathing our company mantra: your partner in digital.

“We’re excited to take advantage of the additional features and support available to us, which will no doubt lead to another outstanding year for our company.”

If you’d like to find out more about Soap Media and the services they provide, feel free to take a look at their website.

Latest news

1

Chiptech announces major innovation initiative at high-profile reception with the New Zealand Prime Minister in London. The Rt Hon Jonathan Reynolds, the Rt Hon Christopher Luxon and the Rt Hon Steve Reed (L-R Front Row) David Hammond, and Daniel Knowles

Chiptech announces major innovation initiative at high-profile reception with the New Zealand Prime Minister in London.

30 Apr 2025

2

Northstone secures full planning permission for 50 new homes in Edenfield Edenfield housing development

Northstone secures full planning permission for 50 new homes in Edenfield

29 Apr 2025

3

Ring Stones Maintenance and Construction celebrates completion of Dovestone Gardens Dovestone Gardens launch

Ring Stones Maintenance and Construction celebrates completion of Dovestone Gardens

29 Apr 2025

4

PHX Training welcomes new business leader to drive learner success Louise Kirby

PHX Training welcomes new business leader to drive learner success

29 Apr 2025

5

Lidl to invest half a billion pounds in its expansion as it eyes sites in Lancashire Lidl

Lidl to invest half a billion pounds in its expansion as it eyes sites in Lancashire

29 Apr 2025

Pc Prestonmacan Gif980x120 March
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV122 May/June Launch Event
121 Lancashire Business View Magazine Launch
Networking
21 May 2025

LBV122 May/June Launch Event

Lancaster and Morecambe College, Lancaster, LA1 2TY

08:30 - 10:30

Sub36 Networking
Networking
11 Jun 2025

Sub36 Networking

British Jewellery School, Scorton, PR3 1BA

15:00 - 17:00

Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200px 2
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

Planning for the future + navigating Inheritance Tax changes
Planning for the future + navigating Inheritance Tax changes for website.png.png
LBV Hub Seminars
01 May 2025 - 01 May 2025

Planning for the future + navigating Inheritance Tax changes

Stanley House Hotel, Mellor, Blackburn, BB2 7NP, Blackburn, BB2 7NP

08:00 - 10:30

Advantage: AI – A Workshop for Business Leaders – May 2
EV-land-2025-05B.png.png
LBV Hub Seminars
02 May 2025 - 02 May 2025

Advantage: AI – A Workshop for Business Leaders – May 2

Door4 Office, Burnley Wharf, Manchester Road, Burnley, BB11 1JG

09:00 - 11:00

A night at the races
1.png.png
LBV Hub Dinners / Balls
02 May 2025 - 02 May 2025

A night at the races

Morecambe FC, Morecambe, LA4 4TB

19:00 - 23:59

Research and Knowledge Exchange Showcase
13421_research_knowledge_exchange_2025_600x300.jpg.jpg
LBV Hub Awards
07 May 2025 - 08 May 2025

Research and Knowledge Exchange Showcase

University of Central Lancashire , Preston, PR1 2HE

09:00 - 17:00

Innovating business solutions through PhD Partnerships
30478 Skills Bootcamp open day setting.jpg.jpg
LBV Hub Networking
07 May 2025 - 07 May 2025

Innovating business solutions through PhD Partnerships

University of Central Lancashire, Preston , PR1 2HE

14:30 - 15:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv121 Online Graphic
Subscribe now

Weekly news bulletin