Global brands explain how innovation is good for business

One of the world's biggest global brands, Coca-Cola, will be represented on a panel discussion at the Business Innovation for Growth (or BIG) Conference on Wednesday, July 10.

Coca ColaLiz Lowe is the corporate responsibility and sustainability manager for Coca-Cola Great Britain. She will be joining the Building a Global Brand panel discussion.

Design guru Wayne Hemingway, who heads up the panel, said: "We worked with Coca-Cola and Liz on the Plant Bottle initiative. It’s great to see big brands really throw their weight behind environmental issues and not treat it as a PR stunt. Big corporations can make a difference and with their financial and logistical clout they drive import! ant agenda’s forward."

Delegates at the BIG conference will hear from business and tech experts who have applied innovation and creative thinking to their own businesses - ultimately increasing sales, delivering efficiencies and contributing to the bottom line.

The conference is designed to help Lancashire’s business leaders from all sectors to think differently about their business growth. It has been designed for business leaders and professionals from all sectors who are looking to implement new ideas throughout their business. Places are limited, so book early to avoid disappointment. For more information about BIG or to register visit www.creativelancashire.org/BIG