GDPR: Headache or opportunity?

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The countdown is on. The EU General Data Protection Regulation (GDPR) will come into force in less than a year and we all have to comply or risk falling foul to a hefty fine (as much as 4 per cent of our annual turnover).

By Elliot Paynter, Ignition CBS.

We’ve been running our seminars on GDPR with Forbes Solicitors since March.

When we started there was little awareness about the topic. Now most businesses are aware of what’s changing but many are still unprepared.

The fact is that GDPR is happening and it will have a massive impact on marketing, particularly email marketing.

But by embracing what’s required to comply we can actually use GDPR to our advantage. GDPR is much more than a ‘tick box’ exercise – it’s an opportunity to transform how we interact with our customers and prospects. Here are a few key points about GDPR:

Valid consent: all your contacts must physically subscribe (or opt-in) to your email communications. The right to be forgotten: individuals can request deletion or removal of their personal data at any stage. Data Protection Officer: designate someone to take responsibility for data compliance in your business. Proof of compliance: GDPR requires you to maintain records of your data processing activities.

Free seminar

Marketing in a GDPR world Thursday 14th September 10.00-11.30am To register please call Pauline on 01706 222456 or click here.