Gaming firm plans European expansion

North West-based Stealth Gaming is planning to build on its overseas success with the launch of a new German-language website developed by eBusiness UK.

Stealth Gaming specialises in accessories designed for gamers, which are sold through major UK retailers including supermarkets such as Asda and high street shops such as Argos.

But where export sales have generally relied upon strategic partnerships in the past, the company now wants to establish its own presence around the continent – dealing directly with end users for the first time.

Stealth Gaming has embarked upon a brand-building mission, raising awareness of the company and its products, which will enable it to earn listings in a wider range of retailers and allow customers to buy directly from the company itself.

The campaign will use the company’s reputation for innovation, quality products and strong user reviews to build a loyal fanbase.

Stealth Gaming hopes to establish a sizeable presence across Europe, especially in France, Spain and Italy, as well as its more immediate target: Germany.

The company is currently working with eBusiness UK to develop a site for German consumers, not only in their language but also suited to the dynamics of that particular market.

The two have worked together before: eBusiness UK launched a search engine optimisation (SEO) campaign for Stealth in 2020 and rebuilt its UK website in 2022.

Daniel Kelly, brand marketing manager at Stealth Gaming, said: “It’s an exciting time for our business as we look to establish ourselves as a known brand. We know that customers love our products, we’ve got the reviews to back that up, but they aren’t always familiar with our name.

“Through this campaign, in the UK and in Europe, we’ll establish our own identity that’ll mean customers seek us out when they’re looking to buy their next piece of gaming equipment.”

Daniel added: “Our products are suitable for customers around the world but the obvious difficulty in reaching them is the language and culture barriers. By working with eBusiness UK on our German website, and hopefully more like it in the future, we’ll be able to establish ourselves in more and more countries which will provide a great platform for growth.”

Latif Kothia, director at eBusiness UK, said: “Stealth Gaming is an exciting and ambitious company and it’s been great to watch the company evolve and grow over the years that we have been working together.

“Expanding across Europe is a major step but there are also major rewards to be had. Many potential customers – especially the tech enthusiasts that make up Stealth’s target market – start their buying journey online and so a quality website is of paramount importance.

“We’re looking forward to delivering this German website for Stealth Gaming and hope there are many more to come as they continue to grow.”