fulfilmentcrowd reports record-breaking performance

fulfilmentcrowd, a global logistics platform for high-growth omnichannel brands, has announced record-breaking Black Friday for 2024, with year-on-year volume growth of 48 per cent during the Black Friday and Cyber Monday week.

Lee Thompson, CEO of fulfilmentcrowd, said: “We've seen several record weeks so far during peak season, consistently exceeding forecasts and previous year achievements. This year we saw more of a 'traditional' Black Friday, where the build-up was slow, despite retailers launching deals and offers sooner, and this was experienced and reported on across all retail”.

Figures show that fulfilmentcrowd’s export volume grew by 66 per cent year-on-year, with order volume dispatched through its overseas entities now accounting for over 30 per cent of group volume. Germany, USA and Austria were the top destination for non-UK shipments, and these three countries covered 77 per cent of non-UK shipments across the group.

The business also confirmed an SLA performance of 99.3 per cent achieved over Black Friday weekend on orders dispatched, and 98.4 per cent on same day despatch during Black Friday and Cyber Monday week.

Lee said: "The total period of Black Friday - Cyber Monday weekend was a record for us, exceeding forecasts. Black Friday is a crucial moment in the retail calendar, and it is fantastic to see our clients achieving high sales performance over the period. Their success is our success, and this year's record numbers reinforce our position as leaders in the fulfilment industry”.

To keep momentum alive post peak to maximise opportunities well into January 2025, fulfilmentcrowd advises brand to keep promotions and marketing going into the new year to maximise returns. Planning for surges is also key - contingency planning, clear communication, and collaboration with carriers to avoid bottlenecks are becoming increasingly important.

Lee added: “Our Black Friday results also stand testament to our adaptive strategy, tech and commitment to excellence. They demonstrate our flexibility and ability to quickly respond to the evolving demands of omnichannel retailing”.