Freshfield secures pair of skills pilot marketing contracts

Preston-based Freshfield has secured the contracts to deliver the marketing of two separate Department for Education funded pilots.

The North & Western Lancashire Chamber of Commerce has appointed Freshfield to create a brand communications strategy, identity and website as part of a campaign to engage with over 10,000 businesses to create the Lancashire Local Skills Improvement Plan (LSIP).

The organisation is one of eight UK Chambers of Commerce appointed to spearhead the government-led initiative. LSIPs hope to address concerns that employers do not have enough influence over courses and skills offered in local area and struggle to find skilled employees.

Freshfield will also provide PR and marketing support for The Lancashire Colleges on an £8.4m programme to upskill Lancashire’s businesses for the low carbon economy of the future.

The agency will work with The Lancashire Colleges, which is made up of the county’s 12 further education and sixth-form colleges, to create a full strategic marketing plan to promote the pilot to local businesses. Working with the individual colleges.

This will include promoting the regional and economic benefits of the pilot to build the reputation of Lancashire as a green skills trailblazer, while also building a brand-new website for The Lancashire Colleges designed to showcase the range of funding and support on offer from the projects.

Simon Turner, Freshfield CEO, said: "It’s exciting for the team to be playing its part in two projects that can have a far-reaching impact on Lancashire’s education and skills system, workers and businesses.

"Both projects will bring together our full-service proposition to engage with business owners and leaders to help shape the provision of skills in Lancashire while showcasing the county’s education credentials."

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