Freshfield makes Wild appointment

Marketing communications consultancy Freshfield has strengthened its PR team with the appointment of Laura Wild.

Laura joins the Preston-based firm as a senior PR executive from regional daily newspaper the Lancashire Evening Post (LEP).

During her time at the LEP Laura covered a range of topics including business, health and local government, while working closely with a number of national and local charities for campaigns and fundraising appeals. Many of her stories were picked up by the national media.

Laura has a BA (Hons) degree in journalism from the University of Central Lancashire and also holds the National Qualification in Journalism.

The 26-year-old will support client PR, content marketing and social media programmes across a broad portfolio of clients.

Freshfield managing director, Simon Turner, said: “Laura has a great reputation within the regional business community and her passion and ability make her a natural fit for the PR and communications industry.

“She brings with her a wealth of experience in content development and creating stories that have impact. We’re looking forward to seeing Laura applying these skills to our client campaigns. It’s great to have her on board.” Laura added: “I’m excited to be part of a passionate team whose reputation is second to none and I know my journalism experience will serve me well in not only meeting, but exceeding client expectations.”