Freshfield hires business development specialist

Preston-based PR and marketing communications firm Freshfield has appointed Christina Hamilton to lead its new business development and marketing division.

Christina, a chartered marketer, joins Freshfield following a 15-year career in a range of senior in-house and agency marketing roles.

She previously held a senior marketing role at Munich Re Insurance in Liverpool, and ran her own successful consultancy, Eden Whittle, working with national and divisional marketing teams for clients in the professional and financial services, and insurance sectors.

The new division has been created to will help businesses across multiple sectors on business development programmes, marketing strategy and planning, inbound marketing programmes and training. She will also lead Freshfield’s internal BD and marketing function.

Simon Turner, chief executive, said: "The appointment is part of our strategy to invest in our capabilities to give our clients access to experienced and talented professionals across a broad range of marketing disciplines and sectors.

"Christina is a sophisticated marketing professional and we are delighted to have her on the team. She will complement our existing client teams in PR and communications, brand development and create, while adding greater depth to our sector specialisms."

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