Freshfield delivers new website for Enterprise Ventures

Preston-based marketing communications consultancy Freshfield has launched a new website for one of the country’s leading SME business loan and finance providers.

Enterprise Ventures (EV), which has offices in Manchester, Lancashire, Merseyside and Yorkshire, provides venture capital and loans to ambitious small businesses in England and Wales with turnover less than £10m.

The refreshed website is the culmination of a major project for Freshfield’s branding and design and digital development teams, which landed the brief after winning a competitive pitch.

Informative copy and case studies help to communicate the success stories of businesses who’ve been supported by EV, which paired with a visually striking design, means the website now plays an integral role in lead generation.

It encourages entrepreneurs to apply for the various forms of funding online, and since its launch, Enterprise Ventures has seen enquiry rates rise by 40 per cent.

Katy Horrocks, marketing manager at Enterprise Ventures, added: “The team at Freshfield have been great fun to work with during this project and we are extremely pleased with the new site. They challenged our thinking throughout the process and have delivered a site which fully meets the project objectives.”

Freshfield is also completing an ongoing SEO and digital marketing campaign for the firm.

Mark Brennan, senior marketing and digital consultant at Freshfield, said: “The new site truly reflects the scale and variety of funding support that Enterprise Ventures offers, as well as the experience of business owners who’ve received funding.”

Freshfield is a full service marketing communications consultancy advising some of the UK’s leading organisations. It has specialist teams in the sectors of advanced industries, business and professional services, built environment, corporate and financial, education, healthcare, public sector, and retail and leisure. Headquartered in Winckley Square, Preston, Freshfield has 19 employees and holds the internationally recognised Consultancy Management Standard of the Public Relations Consultants Association (PRCA).