Freshfield appointment strengthens content team

Preston-based marketing consultancy Freshfield has appointed Jack Miles as PR and content marketing executive.

He joins Freshfield from NatWest Group and previous to that he worked in a media and content role at Fleetwood Town Community Trust.

He will support the wider team in delivering campaigns for clients in the public sector, professional and financial services arenas.

Simon Turner, CEO at Freshfield, said: “We’re seeing an upsurge in demand from current and new clients looking for fresh eyes on key strategic issues, as well as support in delivering campaigns, and Jack will strengthen our PR and content marketing capacity.

“We have a growing blend of in-house talent that includes senior PR consultants, former business journalists, content marketers, social media specialists and designers, and more clients are tapping into this expertise to tackle a range of communications challenges.

“Jack brings a blend of writing, social media, content creation and publishing skills. He will also support our senior client leaders with research and measuring the impact of our campaigns, a key element of our approach.”