Former Fat Media agency lead sets up Ireland Consulting

By Ireland Consulting Ltd

16 Jun 2022

ian.jpeg

Ian Ireland, former group account director and head of client services at Fat Media has recently launched the integrated marketing consultancy, Ireland Consulting Ltd.

Describing itself as a small but perfectly formed outsourced marketing consultancy, Ireland Consulting aims to assist a select number of clients to better manage their brand and help transform their digital presence.

On the move, Ireland states: "I genuinely believe there is a disconnect between brand and digital. Most communications and brand teams don’t necessarily translate well to digital, and most web agencies regularly forget the brand story and the marketing strategy.

"The number of websites that I have seen fail to adequately convey a brand’s purpose and message is frightening. We often forget that especially with the larger web projects, that being operationally sound is a given to clients and more is expected than a load of page templates thrown together with little thought for the content. Conversely, many creative agencies lack the in-house development capability to deliver a robust and future ready website.

"We as a consultancy hope to bridge that gap, blending strategic marketing consultancy and digital project management expertise to fully deliver your brand across all channels."

Their approach looks to maximise your ROI through access to a network of senior creative and digital professionals, and the utilisation of their own in-house planning, research, copywriting and project management ability. With over 20 years’ experience at some of the north’s leading brand, advertising and digital agencies, Ireland has developed a large network of handpicked creative and digital talent, to supplement his own strategic marketing and digital consultancy skills.

"Our clients benefit from access to leading marketing expertise on a flexible basis and our fully integrated network of partners. Delivering senior agency workmanship at freelancer rates."

For the last 18 months, Ireland has been marketing director at North West Recycling, (a position now retained on a consultancy basis for NWR, the largest private waste management operator in Cumbria), overseeing the repositioning and redevelopment of their brand, and a complete digital transformation including the development of a new ecommerce site (a pioneering first for the sector) www.nwrecycling.co.uk . Within its first four months the site took six figures in skip hire revenue, as well as being nominated for various marketing and design awards.

"The results speak for themselves, as does the process. I was able select the right team of designers, copywriters, developers and digital marketers for the project, and it has worked beautifully. Without question, the most rewarding project of my career, and I look forward to rolling the method out to more clients, and catching up with contacts old and new."

More details can be found at www.irelandconsulting.co.uk

Latest news

1

Inspired plc acquired by HGGC Inspired logo

Inspired plc acquired by HGGC

19 Aug 2025

2

Lancashire uniform provider acquired in £12.5m deal Trutex images

Lancashire uniform provider acquired in £12.5m deal

19 Aug 2025

3

Burnley aircraft firm sees profits soar Safran Nacelles

Burnley aircraft firm sees profits soar

19 Aug 2025

4

Lancashire marina bought by Aquavista Fettlers Wharf Marina

Lancashire marina bought by Aquavista

18 Aug 2025

5

Work starts on new business units at Enterprise Zone Danny Pinkus Cllr Mark Smith and Robert Pinkus at Phase Two Of Enterprise Court

Work starts on new business units at Enterprise Zone

15 Aug 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Sub36 Networking - Follow the signs
Sub36 Deaf Village Social1200
Networking
17 Sep 2025

Sub36 Networking - Follow the signs

The Deaf Village, Blackburn, BB2 5EN

10:00 - 12:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

The Business Network Central & East Lancashire
LBV Header (24).png.png
LBV Hub Networking
21 Aug 2025 - 21 Aug 2025

The Business Network Central & East Lancashire

Mytton Fold, Langho, BB6 8AB

11:30 - 14:15

Morecambe Bay Walk
Walk.jpg.jpg
LBV Hub Awards
30 Aug 2025 - 30 Aug 2025

Morecambe Bay Walk

Arnside, CARNFORTH, LA5

09:30 - 14:00

Tri-Site Survey Equipment Showcase
Linkedin Cover.jpg.jpg
LBV Hub Seminars
03 Sep 2025 - 03 Sep 2025

Tri-Site Survey Equipment Showcase

Harewood House , Leeds, LS17 9LG

09:30 - 16:00

Longridge Soap Box Derby
Screenshot 2025-06-10 090035.png.png
LBV Hub Fundraisers
14 Sep 2025 - 14 Sep 2025

Longridge Soap Box Derby

Berry Lane, Longridge, PR3 3WH

10:00 - 16:30

Preston Tech Connection - The Ultimate Tech Quiz!
Preston Tech Connection Sept 25.png.png
LBV Hub Networking
16 Sep 2025 - 16 Sep 2025

Preston Tech Connection - The Ultimate Tech Quiz!

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:00

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Preston Freelancer Meet-Up: September
Sept Freelancer (1).png.png
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Preston Freelancer Meet-Up: September

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Speed Networking with BNI
2.png.png
LBV Hub Networking
24 Sep 2025 - 24 Sep 2025

Speed Networking with BNI

Chorley Football Club, Chorley, PR7 3DU

16:00 - 19:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV 123 Online Graphic
Subscribe now

Weekly news bulletin