Focus on results drives 15% growth
2020 threw up one of the greatest challenges for business in decades but for Empine Group a focus on delivering results focussed print saw the company achieve 15% growth for the financial year against all odds. Founded in 2016, Empine Group is a high growth Print Marketing Agency that has worked with businesses including The Very Group, The Eric Wright Group and KPMG, to name a few.
"At the start of the pandemic, we quickly realised that to keep delivering ROI in our customer’s marketing campaigns, as well as delivering brand identity, we and our clients were going to have to change print spend across many areas such as from exhibitions and events to customer centred, targeted mailing campaigns,” said Jacob Knowles, director at Empine.
"A clear example of this was our work with the Rosemere Cancer Foundation who we consulted with about how we can use print to fill the gap in fundraising from individual events through the pandemic. Working through the way in which the charity communicated with all stakeholders, as well as looking at how the print and digital strategies linked, resulted in delivering a donation return of £21.36 on every £1 spent within 1 month of the first mailing campaign alone. This funding went on to help Rosemere deliver on projects such as the new Ribblesdale Ward at Preston Hospital."
Daniel Hill, chief executive at Rosemere, commented: "Our relationship with Empine has grown from strength to strength over the past 3 years. Their professionalism, customer service and attention to detail are fantastic and without their support, our new approach to engaging our supporters and stimulating donations at this challenging time wouldn't have been possible."
Empine also made capacity to support businesses with their carton and corrugated packaging requirements and introduced print for influencer marketing which has seen exponential growth over the past year.
"We were already strong at helping customers brand their products for retail through Carton packaging, CDU’s, SRP’s, and FSDU’s but again tailoring these items to continue to look great on the shelfs, but to also appeal to the large supermarket chains, and also to be suitable for delivery by courier through online sales,” Jacob commented.
"In all honesty, it has been so exciting for us seeing our customer’s products land in the big name supermarkets for the first time and hit the shelfs looking amazing! Especially when we have gone through the full process of sampling, adapting, branding, prototyping and market planning. Then to deliver influencer marketing campaigns in partnerships with some of the best marketing agencies is the cherry on top."
As a result, despite huge challenge Empine continued its record of significant growth year on year and have plans for the biggest year yet in 2021/22!