FloControl lands major Cardiff contract

By seoBusiness

15 Jul 2021

 

Burnley-based hydronic valve and pipeline products specialist FloControl has landed a significant five-figure contract with a new customer for the Dragon’s Heart Hospital in Cardiff.

The new win is the latest to come as a result of the firm’s investment in search engine marketing, a programme which began 18 months ago.

FloControl began as a kitchen-table operation more than a decade ago, and has since grown to become a leader in its sector, employing 18.

The business specialises in water-based heating systems for large-scale projects including hospitals, stadia, office and high-rise residential developments. The team takes a holistic view and creates bespoke, prefabricated assemblies designed to provide efficient indoor climate control that reduces costs and is environmentally-friendly.

However, until 2019, the company’s online presence didn’t match its hard-earned industry credentials.

Marketing manager Anke Taylor said: “Our company wasn’t showing up until the fourth page of Google results. We were basically invisible, which didn’t reflect our stature in our industry and could even have been hurting our reputation.

“We sell high-value products, so potential customers – often specifiers and contractors working on behalf of others – need to trust that we are as good as we say we are. But if you’re not showing up on the most popular search engine, it raises questions.”

After seeking out a search engine marketing partner, FloControl selected seoBusiness in 2019 due to the depth of analysis provided in the pitch.

“They did a lot of research and brought a lot of interesting ideas to the table,” said Anke. “It really showed how much they wanted to work with us.”

The project began in December 2019 and by the following January the results were evident, with visibility and volume of traffic increasingly dramatically.

“The search engine marketing has been so effective that it is almost embarrassing,” said Anke. “We aren’t just in the top spot on Google, we show up multiple times on the first page!”

Following the success of the project, FloControl began receiving inquiries and orders from companies that they hadn’t yet reached out to, or didn’t even know of yet.

Anke explained: “It can be a year or more between first visiting our website and placing an order, so attribution isn’t always straight forward, but we do know that inquiries have increased, and we know that we look much more professional with our first-page rankings.”

Anke does know for sure that the Cardiff project, a five-figure request for the Dragon’s Heart Hospital, came as a direct result of the investment in search engine optimisation.

Latif Kothia, director of seoBusiness said: “We are delighted that FloControl are seeing tangible benefits from their investment in search engine marketing. More and more business is being conducted online, especially since the start of the pandemic, so any company that isn’t highly visible is definitely missing out.”

Latest news

1

Three weekly domestic waste collection considered in plans Waste recycling Blackpool

Three weekly domestic waste collection considered in plans

01 Jul 2025

2

Graham Engineering confirms acquisition to a2e Industries Graham Engineering

Graham Engineering confirms acquisition to a2e Industries

01 Jul 2025

3

Training 2000 celebrate 'Good' rating by Ofsted Training 2000

Training 2000 celebrate 'Good' rating by Ofsted

01 Jul 2025

4

Fox Group acquires J Fisher and Sons Colin Fisher, Paul Fox CEO and Gary Fisher.

Fox Group acquires J Fisher and Sons

01 Jul 2025

5

Beever and Struthers strengthen leadership team with new partners Dean Curtis and Joe Diston

Beever and Struthers strengthen leadership team with new partners

01 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

Business Bike Club – July
Chamber Logo1.png.png
LBV Hub Networking
01 Jul 2025 - 01 Jul 2025

Business Bike Club – July

Various, Lancaster, LA

08:00 - 09:30

Chamber Breakfast Networking – July
Chamber Logo1.png.png
LBV Hub Networking
02 Jul 2025 - 02 Jul 2025

Chamber Breakfast Networking – July

St John's Hospice, Slyne Road, Lancaster, LA2 6ST

08:00 - 10:00

The Marketing Metrics that Matter – July 4
LBV Hub Seminars
04 Jul 2025 - 04 Jul 2025

The Marketing Metrics that Matter – July 4

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

08:30 - 11:00

Tri-Site Survey Equipment Showcase
unnamed (2).jpg.jpg
LBV Hub Seminars
09 Jul 2025 - 09 Jul 2025

Tri-Site Survey Equipment Showcase

Crow Wood Hotel, Burnley, BB12 0RT

09:30 - 16:00

Chamber Summer BBQ
LBV Hub Social
17 Jul 2025 - 17 Jul 2025

Chamber Summer BBQ

The Borough, Dalton Square, Lancaster, LA1 1PP

17:30 - 20:00

Preston Tech Connection: Web3 is Dead. Or is It?
July Longer Banner.jpg.jpg
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Web3 is Dead. Or is It?

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin