Flavour Warehouse continues expansion

By Ged Henderson

06 Aug 2020

Leading Darwen-based e-liquid manufacturer Flavour Warehouse has sealed a deal that will expand its UK footprint and cement its position as one of the leading players in the vaping hardware market.

The owner of the Vampire Vape Brand has acquired Stockport-based Premier Retail for an undisclosed sum.

Established in 2012, Flavour Warehouse operates in more than 80 countries globally through a network of franchises, distributors and resellers.

In a statement the business said: "The acquisition of Premier Vaping strengthens the company’s international expansion and builds on the brand’s growth plans for the future."

Premier Vaping, part of the Premier Retail Group, has formed distribution partnerships with leading hardware and e-liquid manufacturers around the world, firmly establishing its position as a key player in both the retail and wholesale market.

The statement added: "Following the completion of the acquisition, Premier will continue to build on its success, taking advantage of the wider Flavour Warehouse group operating model and synergy opportunities cementing its market leading position."

Kanesh Khilosia, director at Flavour Warehouse, said: “Premier Vaping is a natural fit for us, due to the brand’s firmly established position in the market and the wide range of products they offer – the acquisition of this business is the next step in the development of our extended growth strategy.”

Calum Cole Clark, director at Premier Vaping, added: “We’re delighted to be partnering with such an industry giant as Flavour Warehouse – the businesses perfectly complement each other and we’re looking forward to being able to create a wider offering for current and new customers.”

Phil Boyle, pictured, chief executive at Flavour Warehouse, added: “The acquisition of Premier Vaping is a huge leap forward for us in building a one-stop solution for our customers, be that a broader product offering, additional expertise, or the capacity to fulfil a greater number of our customer’s needs.”

Flavour Warehouse's directors have a five year plan to "significantly grow" the company through an organic and acquisitive growth strategy, expanding its reach through a multi-channel, global approach.

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