Flavour Warehouse acquires Vapouriz

Darwen-based e-liquid manufacturer Flavour Warehouse has acquired vaping manufacturer and retailer Vapouriz for an undisclosed sum.

Vapouriz, based in Guildford, operates Vapestore.co.uk alongside seven flagship retail stores, franchises and a hi-tech manufacturing facility for its range of premium e-liquids which now join the Flavour Warehouse portfolio.

Following the acquisition, Vapouriz will continue to trade as normal, building on its success and taking advantage of the wider group operating model and economies of scale.

The deal represents the company's third large-scale acquisition in the last 18 months following the purchases of Total Vapour and Premier Vaping.

Kanesh Khilosia, director at Flavour Warehouse, said: "The acquisition of Vapouriz was the next logical step in delivering on our growth objectives, as we continue to identify opportunities to strengthen the groups position as the market leader both in the UK and internationally."

Brett Horth, founder of Vapouriz added “Whilst it is the end of a (nearly) 10 year journey for me personally, I am delighted that Vapouriz will benefit from the shared synergies of both companies coming together and flourish under the leadership of one of the most respected and successful brands in the vaping industry.”

Established in 2012, Flavour Warehouse now operates in more than 80 countries around the world via a network of franchises, distributors and resellers. Built on the success of its award-winning brand, Vampire Vape, the group is now also a leading OEM manufacturer and UK distributor of vaping hardware.