Fish Insurance extends product range following acquisition

Preston-based specialist disability insurer, Fish Insurance will be expanding its product lines as it looks to grow market share.

According to The Association of British Insurers’ (ABI) UK Insurance Key Facts document published in September last year, approximately 7 million UK households paid into a life insurance product, which includes whole of life assurance, term life assurance and income protection policies.

“We want our customers to understand that life insurance isn’t out of their reach and to take advantage of cover that is affordable even when living with a pre-existing medical condition or disability.”

Diane Caplehorn, head of partnerships at Fish Insurance added: “We decided to work with VitalityLife as we saw a product that offered greater value to customers. Its unique approach to the general wellbeing of customers combined with its comprehensive cover of more medical conditions than other insurers was a perfect fit. It matches our core values of understanding our customers and their needs.”