Fat Media plots growth following acquisition

Digital marketing agency Fat Media has been acquired by Cumbria-based entrepreneur David Durnford.

The Lancaster agency, which has further offices in Barrow and London, currently employs 68 specialists across digital, marketing and technical disciplines. It will now expand to employ over 90 following the acquisition.

Kendal-based Motive Technology has worked with Macdonald Hotels, Jessops, The Stobart Group and Yotel/

Mike Gibson, managing director at Fat Media, said: “We’re immensely proud of the phenomenal growth story of Fat Media over the past nine years. Our aim was to continue this growth long into the future and to do that we needed the external investment and experience to take us to the next level. After huge interest it was an easy decision to work with David. His track record is second to none and it is going to be a pleasure working with him to take Fat Media forward."