Faster Britain commissions Roadshow Promotions for UK tour

By Roadshow Promotions

08 Mar 2024

Faster Britain.jpg.jpg

Faster Britain, the UK's leading business fibre network, has commissioned Lancashire-based Roadshow Promotions to raise awareness and engagement with businesses for improved connectivity across the country.

Faster Britain, powered by ITS Technology Group (ITS), is at the forefront of delivering gigabit-capable full-fibre networks and is playing a crucial role in helping the UK government achieve its 2030 target of 100% capability.

Roadshow Promotions' corporate class double decker bus is helping educate and connect businesses across the UK with high-speed, reliable connectivity, as well as help them navigate and thrive in a digital world.

With the copper switch off in 2025 and the government’s target for providing access to full-fibre connectivity, Faster Britain is taking a novel approach of using a promotional bus to support its partners and the UK’s business community as they utilise ultrafast speeds and prepare their businesses for the future. 

The fully branded corporate class double decker bus will be touring the UK for 12 months. It will be visiting 70+ networks and working with ITS’s 500-strong partner base. The tour, which will focus on industrial estates and business parks, aims to engage businesses and encourage them to sign up for faster connectivity via a range of specialist partners.

Manned by Faster Britain specialists, the bus commenced its tour from the ITS Technology Headquarters in Warrington and will continue throughout the Lancashire before touring the entire country.

The double-decker promotional bus has been designed to accommodate training sessions and demonstrations on the upper deck, while providing a fully branded welcome area and hospitality on the lower deck. This innovative approach allows for a dynamic and engaging experience for businesses to learn about the benefits of faster connectivity and empower businesses to embrace the future of broadband technology which is built specifically for UK business use.

The logistical planning of routes and permissions for the tour has been extensive, ensuring that the bus can reach its intended audience effectively. One of Roadshow Promotions' dedicated drivers will oversee the tour, ensuring that it operates smoothly and efficiently.

Christina Gatcliffe, Faster Britain’s marketing manager, said: “We are thrilled to have partnered with Roadshow Promotions for this important initiative. Their expertise in route planning, logistical advice and attention to detail, especially in navigating the London locations, has been invaluable. This bus and its tour represent our commitment to making gigabit-capable connectivity accessible and understandable to all.

"The bus will host connectivity clinics, providing practical advice and insights into the transition from copper to fibre. It aims to educate and empower businesses, showcasing how faster, more reliable internet can transform operations and drive growth. We are delighted with the impact the bus is already having.”

Commenting on the tour, Blackpool-based Roadshow Promotions' director Natasha Greenley said “It’s fantastic that one of our buses is able to play its part in helping businesses connect with the new generation of business broadband.”

If you’re a UK business looking to get connected to the full fibre network, click here to book your spot on the Faster Britain promotional bus and get all the information you need.

Through promotional marketing tours, Roadshow Promotions help national organisations and global brands get ‘out there’ and make an impact. Companies can get a quote for a bus in under a minute here.

Latest news

1

Roundhouse secures approval for new £15m office and industrial scheme in Preston Momentum

Roundhouse secures approval for new £15m office and industrial scheme in Preston

25 Jul 2025

2

Homebuilder's high-performing sales advisers clinch awards Ben Garland and Julia Lorente

Homebuilder's high-performing sales advisers clinch awards

24 Jul 2025

3

Work is set to start on Multiversity project Multiversity Blackpool

Work is set to start on Multiversity project

24 Jul 2025

4

BAE Systems welcomes MOU between Republic of Turkiye and UK for purchase of Typhoon aircraft Typhoon production Warton

BAE Systems welcomes MOU between Republic of Turkiye and UK for purchase of Typhoon aircraft

23 Jul 2025

5

Assystem to double UK jobs to deliver Sizewell C EDF Assystem

Assystem to double UK jobs to deliver Sizewell C

22 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Preston Tech Connection: Buzz Word Bingo. Challenging Todays's Buzzwords In Tech
July PTC banner long updated.png.png
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Buzz Word Bingo. Challenging Todays's Buzzwords In Tech

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Advantage: AI – A Workshop for Business Leaders – August 14th
Navy--Event Tile.png.png
LBV Hub Seminars
14 Aug 2025 - 14 Aug 2025

Advantage: AI – A Workshop for Business Leaders – August 14th

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 12:00

The Business Network Central & East Lancashire
LBV Header (24).png.png
LBV Hub Networking
21 Aug 2025 - 21 Aug 2025

The Business Network Central & East Lancashire

Mytton Fold, Langho, BB6 8AB

11:30 - 14:15

Morecambe Bay Walk
Walk.jpg.jpg
LBV Hub Awards
30 Aug 2025 - 30 Aug 2025

Morecambe Bay Walk

Arnside, CARNFORTH, LA5

09:30 - 14:00

Longridge Soap Box Derby
Screenshot 2025-06-10 090035.png.png
LBV Hub Fundraisers
14 Sep 2025 - 14 Sep 2025

Longridge Soap Box Derby

Berry Lane, Longridge, PR3 3WH

10:00 - 16:30

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

RISE - Lancashire's unique leadership programme for women
thumbnail_Emma Weston Illustration WENDY BOWERS RISE Illustrstion.jpg.jpg
LBV Hub Seminars
22 Oct 2025 - 18 Mar 2026

RISE - Lancashire's unique leadership programme for women

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:30 - 15:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV 123 Online Graphic
Subscribe now

Weekly news bulletin