Factored selected for Lancaster University prospectus

Lancaster-based brand and digital consultancy Factored has been selected to refresh the design of Lancaster University’s undergraduate and postgraduate prospectuses.

The flagship publications, set to be unveiled in February, will be read around the world.

The concept for the project was ‘focus’ – an idea to use the university shield to focus on what the university has to offer, and that it is a prestigious, vibrant and diverse place to study.

Factored has previously worked on brand strategy to promote secondary academies within the Bay Learning Trust, and hopes this new project win with Lancaster University will open doors for the agency to expand further into the higher education sector.

Tom Grattan, managing director at Factored, said: “We are thrilled to take on this project with Lancaster University. It’s such a vibrant university with an established reputation, and we wanted to ensure our work showcased everything it has to offer. The fact that we are also Lancaster-based adds a personal aspect to our work, as it means we can really put our stamp on it, allowing us to promote the amazing city we also call home.

"We have had previous experience working with secondary academies, multi-academy trusts, further education and higher education institutions. Following the campaign with Lancaster University, we’ll be participating in more higher education tenders as they come up.”

Rachel Knowles, head of campaigns/deputy head of marketing at Lancaster University, said: “There was a great connection with Factored from the start. Their pitch hit just right and we were excited to work together to bring their vision to life. As the project developed, we’ve been really impressed by their creativity, attention to detail and project management. We can’t wait to launch the first prospectus in this series, it feels like a positive step forward in our print marketing.”

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