every1 helps launch UK-first cutting-edge sports complex

Marketing agency every1 is strengthening its performance in the health sector after launching the website for a state-of-the-art UK-first sports institute.

The Manchester Institute of Health & Performance is an £18m complex, funded by Manchester City Council, Sport England and City Football group. It houses world-class facilities all under one roof, including for research, performance analytics, diagnosis and recovery.

Aiming to deliver excellence in every area of physical activity and medicine, The Institute is the first of its kind for the UK. It will be used by a wealth of high-calibre, elite athletes from across the country and around the world, including Olympians and Paralympians, as well as in the local community and grass roots sport.

The work every1 did for the state-of-the-art complex, which started back in September 2014, had to reflect the nature of the work and clients The Institute wanted to attract. This included designing a slick and impressive website, helping The Institute’s team create a launch strategy, designing and producing all print collateral, as well as directing and producing a video to showcase their top facilities.

Based in Preston, Lancashire, the marketing agency went above and beyond for the team, working hard to create all marketing material for the launch event and choosing the athletes for the showcase video. Other work on the extensive project included designing an interim microsite to show progress of the impressive facility, as it was built over time.

The project adds to the work every1 has done for HCA Healthcare UK who operate The Institute.

Feedback from The Manchester Institute of Health & Performance for all the hard work every1 has done over the past 18 months has been excellent.

Jo Navin, marketing lead for the north at HCA Joint Ventures, said: “every1 has been an amazing resource and vital to the launch of The Manchester Institute of Health & Performance.

“Delivering the highest of quality work on our website and marketing materials, the company has consistently over delivered and gone the extra mile, resulting in the highest praise within the business. We could not have delivered our launch without the great team at every1,” she said.

every1 managing director, Simon Clayton, added: “The Manchester Institute of Health & Performance is a world-class facility that’s made history in the UK, so it was a fantastic project for us to be part of, while allowing us to showcase our marketing skills right across the spectrum – from campaign launches to web design to video production. “It’s another fine example of the work we’ve done in the health care sector and for HCA Healthcare UK.”