every1 appoints journalist to content team

North West marketing agency every1 has appointed a new writer to its content team.

Journalist Saima Omar has joined the agency’s content department, and is already bringing her skills into play for clients in a range of sectors, from property to menswear and personal finance.

With an MA in Magazine Journalism and previous experience working for a Manchester PR agency and as a freelancer, Saima is at home in the online marketing and social environments, and also has broadcast account experience in client-facing roles.

every1’s head of content Jackie Yeadon said: “We’ve experienced an upturn in demand for professional writing services, especially as clients become increasingly aware of the benefits of content marketing, so this role has been created to fulfil that need.

“As a journalist, Saima’s writing, editorial planning, reader empathy and good practice meet high standards and are essential qualities. Also she’s a natural communicator with a passion for her work, so we’re very pleased to welcome her aboard.” Based in Preston, every1 is a full-service agency employing 21 specialists in marketing, web development, creative and search, as well as copywriting and content marketing. Clients include HCA (Hospital Corporation of America), Elstat Electronics, Corporate Rewards and several public sector organisations.