every1 appoints head of strategy

Preston based every1 has appointed Charlotte Haslam as head of strategy to help the digital marketing agency become one of the region's 'flagship' agencies.

Charlotte has more than 20 years of experience working in client services across and plans to grow every1’s digital marketing offering and lead its team of specialists to develop creative digital campaigns. 

This will include focusing on driving enquiries through targeted and creative campaigns, and specialising in paid and organic search for the company’s clients.

She said: “Businesses are seeing the benefit of using digital channels to drive business growth. Driving enquiries through targeted and creative campaigns to reach your prospects at the right time, in the right place, has never been more achievable or successful.

“I want us to be the flagship Lancashire agency, developing creative campaigns that deliver real value to our clients. Campaigns that stimulate conversations and inspire action, while always pushing for new ideas and using new technologies to deliver value and ROI.

I want us to be the flagship Lancashire agency.

“I think we could help trail blaze the outreach market outside of the big Manchester agencies."

Before joining every1, Charlotte worked for over four years as the client services director for Preston agency Motionlab. Her other key experience includes 12 years as a senior project director for McCann Manchester. She also worked for over two years as an account manager at AKQA, which involved working on the digital delivery for brands such as Nike, Orange and Sainsbury’s.

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