every1 appointed by global incentives partner

Following the delivery of a responsive B2B website, Preston agency every1 has been engaged by Corporate Rewards to provide ongoing marketing support.

Established in Stratford upon Avon in 2004, Corporate Rewards partners with global brands including Microsoft, Samsung and Virgin Atlantic to improve sales and engagement through rewards and incentives schemes and events.

The new website has been designed around optimising the user journey for Corporate Rewards’ diverse customer base, and was informed by a thorough consultation period with stakeholders, including persona workshops.

every1’s technical director Chris Green said: “The mobile-friendly website by every1 replaces a legacy site that wasn’t converting as well as it could.

“After a detailed discovery phase, we’ve built a site that works the way Corporate Rewards’ customers need it to work. Providing easy access to the information they are searching for will significantly improve the website conversion rate.”

To support its business plan and the activities of its marketing department, Corporate Rewards will be working with every1 to deliver online and offline content strategy, including PR, SEO and rich media (video and animation). Set up in 2005, every1 has doubled its workforce since 2012 and has created four new roles since the start of the year. Its client portfolio includes Business Doctors, Allianz, and the Greater Manchester Academic Health Science Network.