Entrepreneurs secure national contract

By Peachy Digital

29 Oct 2020

Two female entrepreneurs have secured a contract with national baking e-commerce venture, Britain Loves Baking.

Lee Majhen-Todd, owner of Lee & the Sweet Life and Foodie Book Club, and Lizzie Turner-Jones, managing director of Peachy Digital are working with serial entrepreneur, start-up investor and Adjunct Professor of Entrepreneurship and Innovation, Greg Wixted on his innovative baking box venture. The initial project was developed and launched in Australia with Greg’s brothers to save the jobs of those working in their hospitality ventures across the Northern Territories at the beginning of lockdown.

Lee, an experienced and passionate food writer, is working on product development and recipe refinement while Lizzie, a Chartered Institute of Marketing-qualified marketer is providing PR, content marketing and marketing strategy support.

Lee Majhen-Todd, owner of Lee & the Sweet Life said: “My business is all about a love of food and cooking, an ethos which is also carried over into my recently-launched social concept, Foodie Book Club - so working with Britain Loves Baking is just perfect. Greg’s concepts are fantastic and it’s exciting to be bringing them to life.”

With all-year-round baking boxes as well as innovative seasonal ranges, Britain Loves Baking has already been spotted by celebrities including Amanda Holden and Angela Griffiths, and sold over 1,000 boxes in its first few months as well as securing ‘Brand Idea of the Year’.

Lizzie Turner-Jones, managing director of Peachy Digital said: “I was thrilled to be approached to work on Britain Loves Baking. One of my specialisms is food PR and I also love to cook and bake, so it’s a dream project. I also have a gluten intolerance and Greg’s recently-launched gluten free bread and cake baking boxes have been a real treat. The company is also an industry supporter of the Campaign for Real Bread, donating £1 for every bread box sold to the charity.”

Britain Loves Baking is already well-known as the nation’s baking best friend, especially during the recent nationwide lockdown. Many customers, including a number of celebrities, have been enjoying the company’s baking boxes during lockdown when not only were many people isolated but ingredients such as yeast and flour were hard to come by.

The innovative baking boxes come with all the ambient, dry, hard to get ingredients weighed out so there is no waste, as well as the recipes needed to help learn new baking skills and create amazing bakery quality treats at home.

Greg Wixted, founder of Britain Loves Baking said: “It’s great to have Lee and Lizzie on board. Their passion and enthusiasm are evident and I’m confident that together they can help us deliver. "

The Britain Loves Baking Christmas range is about to launch and features some impressive treats.

Greg continues: “It’s not been a great year so we wanted to come up with baking activities that would get everyone, the whole family, in the Christmas spirit and we’ve created a set of original and fun gingerbread houses. Each house comes with a set of blue prints, your ingredients and a selection of decorations – it’s great fun and just one of several tasty products we’re unveiling soon.”

For more information on Britain Loves Baking see: https://britainlovesbaking.com/

For more information on Lee & the Sweet Life and Foodie Book Club see: https://www.leeandthesweetlife.com/

For more information on Peachy Digital see: https://peachydigital.co.uk/

Enjoyed this? Read more from Peachy Digital

Latest news

1

Appley Bridge consultancy wins third industry award in USA EPIC Award Win

Appley Bridge consultancy wins third industry award in USA

17 May 2024

2

Navigator completes £131m takeover of Accrol accrol-papers-500x328.jpg

Navigator completes £131m takeover of Accrol

16 May 2024

3

Pendle Hotspots: Opportunity knocks Nelson Pendle By Andy Ford

Pendle Hotspots: Opportunity knocks

17 May 2024

4

Waddington & Son celebrates Mental Health Awareness Week Waddington (1).png.png

Waddington & Son celebrates Mental Health Awareness Week

17 May 2024

5

Tech institute calls for business support in addressing skills gaps Lancashire And Cumbria Institute Of Technology

Tech institute calls for business support in addressing skills gaps

17 May 2024

Lbv116 Ltb Strip980
Background image for hub sign up block

LBV Hub

Reach 50,000 members of the Lancashire business community

Post your news
Post your events
Post your offers
Company profile
Social reach
Magazine coverage
Sign-up
Events
Wedding Dress Shopping Weekend
wedding12.jpg.jpg
LBV Hub Fundraisers
18 May 2024 - 19 May 2024

Wedding Dress Shopping Weekend

St Catherine's Hospice, Preston, PR5 5XU

10:00 - 16:00

Business Networking in Blackburn - BNI Vista
EVENT LISTING SIZING Vista.png.png
LBV Hub Networking
21 May 2024

Business Networking in Blackburn - BNI Vista

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:45 - 08:30

Business Networking in Chorley - BNI Endeavour
EVENT LISTING SIZING Endeavour.png.png
LBV Hub Networking
21 May 2024

Business Networking in Chorley - BNI Endeavour

Oak Royal, Bury Lane, Chorley, PR6 8SW

06:30 - 08:30

Your Business Bootcamp
CBP-logo LBV.png.png
LBV Hub Networking
22 May 2024

Your Business Bootcamp

Burnley Football Club, Turf Moor, 52-56 Harry Potts Way, Burnley, BB10 4BX

08:30 - 13:30

Business Networking in Preston - BNI Diamond
EVENT LISTING BNI Diamond.png.png
LBV Hub Networking
22 May 2024

Business Networking in Preston - BNI Diamond

The Marriot Hotel, Garstang Road, Broughton, PR3 5JB

07:15 - 09:00

Business Networking in Lancaster - Eden Business Network
EVENT LISTING Eden Business Network.png.png
LBV Hub Networking
22 May 2024

Business Networking in Lancaster - Eden Business Network

The Borough, 3 Dalton Square, Lancaster, LA1 1PP

18:30 - 20:30

Business Networking in Accrington - BNI Zeus
EVENT LISTING SIZING Zeus.png.png
LBV Hub Networking
22 May 2024

Business Networking in Accrington - BNI Zeus

The Mill House, Corn Mill Yard, Accrington, BB5 5HX

06:45 - 08:30

Business Networking in Lancaster - BNI Castle
EVENT LISTING BNI Castle.png.png
LBV Hub Networking
23 May 2024 - 23 May 2024

Business Networking in Lancaster - BNI Castle

Vale of Lune RUFC, Powder House Lane, Lancaster, LA1 2TT

06:45 - 08:30

Chamber Breakfast Networking
Chamber Logo1.png.png
LBV Hub Networking
23 May 2024 - 23 May 2024

Chamber Breakfast Networking

HIC, Lancaster University, Bailrigg, Lancaster, LA1 4AT

08:00 - 10:00

Business Networking in Burnley - BNI Kudos
EVENT LISTING BNI Kudos.png.png
LBV Hub Networking
23 May 2024 - 23 May 2024

Business Networking in Burnley - BNI Kudos

Prairie Sports Village, Windemere Avenue, Burnley, BB10 2FU

06:45 - 08:30

Creative Lancashire Networking Social
Untitled design-4.png.png
LBV Hub Networking
23 May 2024

Creative Lancashire Networking Social

Society1 Coworking Space, Preston, PR1 3LT

17:30 - 19:30

Business Networking in Preston - BNI Brunch
EVENT LISTING SIZING Brunch .png.png
LBV Hub Networking
24 May 2024

Business Networking in Preston - BNI Brunch

Samlesbury Hotel, Preston, PR5 0UL

09:30 - 11:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV116 Online Graphic
Subscribe now

Weekly news bulletin