Entrepreneurs secure national contract

By Peachy Digital

29 Oct 2020

Two female entrepreneurs have secured a contract with national baking e-commerce venture, Britain Loves Baking.

Lee Majhen-Todd, owner of Lee & the Sweet Life and Foodie Book Club, and Lizzie Turner-Jones, managing director of Peachy Digital are working with serial entrepreneur, start-up investor and Adjunct Professor of Entrepreneurship and Innovation, Greg Wixted on his innovative baking box venture. The initial project was developed and launched in Australia with Greg’s brothers to save the jobs of those working in their hospitality ventures across the Northern Territories at the beginning of lockdown.

Lee, an experienced and passionate food writer, is working on product development and recipe refinement while Lizzie, a Chartered Institute of Marketing-qualified marketer is providing PR, content marketing and marketing strategy support.

Lee Majhen-Todd, owner of Lee & the Sweet Life said: “My business is all about a love of food and cooking, an ethos which is also carried over into my recently-launched social concept, Foodie Book Club - so working with Britain Loves Baking is just perfect. Greg’s concepts are fantastic and it’s exciting to be bringing them to life.”

With all-year-round baking boxes as well as innovative seasonal ranges, Britain Loves Baking has already been spotted by celebrities including Amanda Holden and Angela Griffiths, and sold over 1,000 boxes in its first few months as well as securing ‘Brand Idea of the Year’.

Lizzie Turner-Jones, managing director of Peachy Digital said: “I was thrilled to be approached to work on Britain Loves Baking. One of my specialisms is food PR and I also love to cook and bake, so it’s a dream project. I also have a gluten intolerance and Greg’s recently-launched gluten free bread and cake baking boxes have been a real treat. The company is also an industry supporter of the Campaign for Real Bread, donating £1 for every bread box sold to the charity.”

Britain Loves Baking is already well-known as the nation’s baking best friend, especially during the recent nationwide lockdown. Many customers, including a number of celebrities, have been enjoying the company’s baking boxes during lockdown when not only were many people isolated but ingredients such as yeast and flour were hard to come by.

The innovative baking boxes come with all the ambient, dry, hard to get ingredients weighed out so there is no waste, as well as the recipes needed to help learn new baking skills and create amazing bakery quality treats at home.

Greg Wixted, founder of Britain Loves Baking said: “It’s great to have Lee and Lizzie on board. Their passion and enthusiasm are evident and I’m confident that together they can help us deliver. "

The Britain Loves Baking Christmas range is about to launch and features some impressive treats.

Greg continues: “It’s not been a great year so we wanted to come up with baking activities that would get everyone, the whole family, in the Christmas spirit and we’ve created a set of original and fun gingerbread houses. Each house comes with a set of blue prints, your ingredients and a selection of decorations – it’s great fun and just one of several tasty products we’re unveiling soon.”

For more information on Britain Loves Baking see: https://britainlovesbaking.com/

For more information on Lee & the Sweet Life and Foodie Book Club see: https://www.leeandthesweetlife.com/

For more information on Peachy Digital see: https://peachydigital.co.uk/

Enjoyed this? Read more from Peachy Digital

Latest news

1

Construction begins on new Civil Service office building in Talbot Gateway Alan McBride Muse Will Town Defence Infrastructure Organisation Jennifer Chard Defence Business Services Cllr Lynn Williams Blackpool Council Garry Bowker Vinci

Construction begins on new Civil Service office building in Talbot Gateway

20 May 2025

2

Skiddle raises over £750,000 for charities Skiddle cheque presentation to Alder Hey Hospital

Skiddle raises over £750,000 for charities

20 May 2025

3

Former Victorian Hotel approved for residential conversion The site

Former Victorian Hotel approved for residential conversion

19 May 2025

4

REVOLUTION PARK: Work starts on Darwen’s new home of advanced manufacturing Oliver Webber, Tracy Clavell-Bate and Tim Webber from Barnfield Group with Cllr Phil Riley, second from right, Leader of Blackburn with Darwen Council

REVOLUTION PARK: Work starts on Darwen’s new home of advanced manufacturing

19 May 2025

5

Two Cuckoo Gins named winners in The Gin Guide Awards 2025 Mark Long

Two Cuckoo Gins named winners in The Gin Guide Awards 2025

19 May 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV122 May/June Launch Event
121 Lancashire Business View Magazine Launch
Networking
21 May 2025

LBV122 May/June Launch Event

Lancaster and Morecambe College, Lancaster, LA1 2TY

08:30 - 10:30

Sub36 Networking
Networking
11 Jun 2025

Sub36 Networking

British Jewellery School, Scorton, PR3 1BA

15:00 - 17:00

Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200pxtrident 2
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

Amber River True Bearing quarterly investment seminar
LBV Hub Seminars
22 May 2025 - 22 May 2025

Amber River True Bearing quarterly investment seminar

Cottons Hotel & Spa , Knutsford, WA16 0SU

16:00 - 18:00

The Business Network Central & East Lancashire
LBV Hub Networking
22 May 2025 - 22 May 2025

The Business Network Central & East Lancashire

Mytton Fold, Langho, BB6 8AB

11:30 - 14:15

Preston Freelancer Meet-Up: May
Freelancer Meet-Up May.png.png
LBV Hub Networking
22 May 2025 - 22 May 2025

Preston Freelancer Meet-Up: May

society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Liverpool Business Expo 2025
https---cdn.evbuc.com-images-881365363-4862066883-1-original.20241023-085714.jpeg.jpg
LBV Hub Awards
23 May 2025 - 23 May 2025

Liverpool Business Expo 2025

Aintree Racecourse , Liverpool , L9 5AS

09:00 - 15:00

Advantage: AI – A Workshop for Business Leaders – May 29
Artboard 15.png.png
LBV Hub Seminars
29 May 2025 - 29 May 2025

Advantage: AI – A Workshop for Business Leaders – May 29

Door4 Office, Burnley Wharf, Manchester Road, Burnley, BB11 1JG

09:00 - 11:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin