Entrepreneur teams up with EG Group to launch new fragrances

Preston entrepreneur Ayesha Ziya has launched a range of car air fresheners with the help of the EG Group.

Ayesha is best known for her luxury fragrances that have featured on the pages of GQ and Vogue

But she has turned her attentions to cars, saying: "Many of our clients spend a lot of time in their cars and it feels like an extension of your home - so why not have a scent to match?"

The new range includes six scents which will be available from August 24 through more than 360 of EG Group's forecourt network across the UK. The car air fresheners will be shaped like a fragrance bottle and sold as single units.

Ayesha said: “Branded scented car air fresheners are definitely trending at the moment, so it feels like a natural product for us to be launching and a great complement to our existing range.

“We are super excited to be working with EG Group and cannot wait to launch the products into their stores.” Salim Hasan, country manager (UK), EG Group, said: “As a leading convenience retailer, we are always looking for standout products and this collaboration strengthens our position as a leader of innovation in our industry.”