Eat My Logo acquires leading chocolate brand Cocoapod

By Rob Kelly

27 Sep 2024

Eat My Logo acquires Cocoapod

Eat My Logo Limited, a Chorley-based specialist in edible branded promotional merchandise, is excited to announce the acquisition of the personalised chocolate business, www.cocoapod.co.uk.

On August 1, Eat My Logo successfully completed an asset purchase that includes Cocoapod's production operations, trading channels, and intellectual property.

The production has since been relocated to a custom-built facility within Eat My Logo's bakery.

Previously, the Cocoapod brand primarily focused on the consumer-personalised gift market.

Eat My Logo plans to expand the product range available through these channels.

Additionally, the Eat My Logo team is refining and enhancing the Cocoapod offerings, with a goal to introduce them to Eat My Logo customers by early 2025.

Andrew Poar, co-founder of Eat My Logo, said: "We are thrilled to incorporate the excellent Cocoapod brand into our business.

"This acquisition strengthens our chocolate offerings and provides our customers with more variety. We have ambitious plans for the brand in the coming months and into next year."

Founded 10 years ago by husband-and-wife team Andrew and Ruth Poar, Eat My Logo began as a side project to Ruth's high street celebration cake business.

The company has since grown rapidly, now operating out of a 10,000-square-foot facility in Chorley with a team of 20 specialists.

Each week, Eat My Logo produces, packs, and ships tens of thousands of edible branded cakes, biscuits, and confectionery to hundreds of businesses across the UK, with orders ranging from a few units to hundreds of thousands.

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