Dreamtex bags PlayStation rights

Whittle le Woods-based Dreamtex has agreed a deal with Sony Interactive Entertainment Europe to bring two of its iconic brands to their bedding.

The firm will launch PlayStation-branded reversible single, double and king size duvets. Another range will feature characters from the God of War franchise, one of the most popular Playstation games.

Andrew Downie, commercial director of Dreamtex, said: “The power of gaming brands and the millions of social media followers they have is quite phenomenal and we cannot wait to introduce both the PlayStation and God of War branded bedlinen to our retailers.

"We feel it is important to offer fans a greater choice of bedroom décor to help them showcase their gaming allegiances and our new range is definitely going to give them that.”

Dreamtex was established in July 2012 by Andrew alongside Anthony and Jo Duckworth. The company has existing deals with brands including Game of Thrones, NASA and Peppa Pig.