Digitaloft to market new Silver Cross dolls' pram collection

Lancaster’s Digitaloft has been appointed to implement a digital marketing campaign to promote the brand new collection of Silver Cross dolls prams and pushchairs, launched last week by Play Like Mum.

The agency has been tasked with rolling out a multi-channel digital strategy which encompasses SEO, paid search, paid social and influencer marketing ahead of the pre-Christmas period, promoting the collection of dolls prams which are identical to their full-sized counterparts.

Managing director at Digitaloft, James Brockbank, commented on the account win: “As an agency, eCommerce is our core focus and we’re excited to be working to promote the brand new range of licensed Silver Cross dolls prams and pushchairs alongside Play Like Mum.“With an ambitious strategy in place spanning both organic and paid channels, the campaign will see us looking to establish the range as one of the must-have children’s toys this Christmas. We’ve spent the last couple of months researching heavily into the market and the competition, and will be combining this with our experience in delivering successful eCommerce campaigns to drive targeted sales over the coming months as well as to establish the collection as the leading dolls prams.”