Digital partnership helps charities achieve ROI of 200%

By Fluid Ads

23 Mar 2022

fluid-ads-bring-200percent-roi-to-notforprofit.png

Charity organisation increases donations and boosts charity performance across three brands through digital ad fundraising with an ROI of 200 per cent.

The charity was founded in 2009 which benefits Make-A-Wish chapters in various locations throughout the United States.

Each programme run by the organisation is a successful turnkey car donation program in the United States. The organisation’s activities involve significant, effective, and ongoing advertising campaigns, state of the art analytics software, quality customer service staff, reliable vehicle pick-up services, and multiple vehicle resale avenues.

Earlier in 2021, with online exposure peaking at an all-time high, the non-profit brand was looking to see how they could take advantage through digital advertising and grow charity performance through brand awareness and donations.

Fluid Ads, digital advertising experts with a self-serve solution were shortlisted as the chosen partner to increase awareness and donations through managed digital advertising campaigns.

The Fluid Ads team built the Ad creatives around the organisation’s activities and implemented intelligent targeting tactics such as contextual, keyword search, retargeting and defined audiences. Paying particular focus on targeting, allowed the ads to be seen by a super-targeted and quality audience which were much more likely to convert and boost donations.

The initial trial ad campaign was a success and brought 98 donations with a ROI of 123 per cent. With this success in mind, the charity sought Fluid Ads to run a trial campaign for their sister brand which resulted in a further 156 donations and an ROI of 170 per cent. Fluid Ads contribute 43 per cent of total traffic for the first brand and 66 per cent of total website traffic for the second brand.

Finally, when planning the launch of their new brand in October 2021, Fluid Ads were again chosen to help deliver the campaign strategy with early signs being very encouraging.

A director of the charity concluded: “We’re really pleased with the success we’ve achieved through Fluid Ads, for every $1 spent we got $3 back. To receive over a 1 per cent response on display is unheard of and with fantastic ROI results we look forward to continuing our relationship and exploring the possibility with our other brands”.

Richard Duxbury, commercial director at Fluid Ads commented “Fluid Ads have delivered impactful campaigns that have driven the desired outcomes for our client and established a solid partnership. This mirrors the experience we have had with our other charity customers, and we see this sector as a key focus in 2022 as digital adoption becomes the norm. Being able to support organisations that do amazing work to help others is very rewarding for us at Fluid Ads.”

Internet users have increased by more than a quarter of a billion since 2020. That’s 4.80billion+ users which translates to more than 61 per cent of the population. Many charities are struggling with digital adoption and choosing the most effective channels and strategies to help identify the right prospective audiences to enhance fundraising efforts. Having the right digital marketing tactics is vital for any organisation and online advertising gives a reach like no other.

To read the full case study click here.

Latest news

1

Roundhouse secures approval for new £15m office and industrial scheme in Preston Momentum

Roundhouse secures approval for new £15m office and industrial scheme in Preston

25 Jul 2025

2

Homebuilder's high-performing sales advisers clinch awards Ben Garland and Julia Lorente

Homebuilder's high-performing sales advisers clinch awards

24 Jul 2025

3

Work is set to start on Multiversity project Multiversity Blackpool

Work is set to start on Multiversity project

24 Jul 2025

4

BAE Systems welcomes MOU between Republic of Turkiye and UK for purchase of Typhoon aircraft Typhoon production Warton

BAE Systems welcomes MOU between Republic of Turkiye and UK for purchase of Typhoon aircraft

23 Jul 2025

5

Assystem to double UK jobs to deliver Sizewell C EDF Assystem

Assystem to double UK jobs to deliver Sizewell C

22 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Preston Tech Connection: Buzz Word Bingo. Challenging Todays's Buzzwords In Tech
July PTC banner long updated.png.png
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Buzz Word Bingo. Challenging Todays's Buzzwords In Tech

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Advantage: AI – A Workshop for Business Leaders – August 14th
Navy--Event Tile.png.png
LBV Hub Seminars
14 Aug 2025 - 14 Aug 2025

Advantage: AI – A Workshop for Business Leaders – August 14th

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 12:00

The Business Network Central & East Lancashire
LBV Header (24).png.png
LBV Hub Networking
21 Aug 2025 - 21 Aug 2025

The Business Network Central & East Lancashire

Mytton Fold, Langho, BB6 8AB

11:30 - 14:15

Morecambe Bay Walk
Walk.jpg.jpg
LBV Hub Awards
30 Aug 2025 - 30 Aug 2025

Morecambe Bay Walk

Arnside, CARNFORTH, LA5

09:30 - 14:00

Longridge Soap Box Derby
Screenshot 2025-06-10 090035.png.png
LBV Hub Fundraisers
14 Sep 2025 - 14 Sep 2025

Longridge Soap Box Derby

Berry Lane, Longridge, PR3 3WH

10:00 - 16:30

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

RISE - Lancashire's unique leadership programme for women
thumbnail_Emma Weston Illustration WENDY BOWERS RISE Illustrstion.jpg.jpg
LBV Hub Seminars
22 Oct 2025 - 18 Mar 2026

RISE - Lancashire's unique leadership programme for women

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:30 - 15:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV 123 Online Graphic
Subscribe now

Weekly news bulletin