Digital agency and travel brand celebrate success despite the pandemic

While many businesses in the travel industry have been hit hard during the pandemic, Cumbrian travel brand Maximum Adventure has continued to receive bookings, thanks to the digital marketing work delivered by our hard-working Fat Media team, scooping up multiple awards as a result.   

In the months preceding the pandemic, Maximum Adventure, a Cumbria-based tour company offering self-guided hiking, cycling, and climbing trips, sought our help to re-invigorate their ecommerce business.

We rose to the challenge by creating a simpler, more personalised online experience for Maximum Adventure’s thrill-seeking customers, refreshing the look and feel of the digital brand so that it better reflected the excitement of the holidays on offer.

Despite the looming uncertainty presented by COVID-19, the website was re-launched in early 2020 and achieved an impressive ROI in just six weeks. The revitalised website has continued to deliver results for Maximum Adventure, helping the business to navigate successive lockdowns and market volatility over the last 18 months.

This success hasn’t gone unnoticed, with Fat Media picking up three awards for the project: Travel Website of the Year at the UK Dev Awards, Travel Website of the Year at the UK Digital Growth Awards, and Global Travel & Tourism eCommerce Website of the Year at the Global eCommerce Award. These wins are so exciting for the team, and a great testament to their hard work and dedication to help a local business thrive during uncertain times.

Mike Bowness, director of Maximum Adventure, said; “It’s been fantastic working with Fat Media. We’ve built a strong working relationship that has greatly aided the developments on the website. We’ve already seen benefits, both to our participants searching for adventures, and for us, as we continue providing them with great service even in these challenging times.”

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